Field Marketing & ABM Manager

Company: Smartcat
Location: Boston
Posted on: April 3, 2026

Job Description:

About Smartcat Smartcat is building the future of work, where human expertise meets digital teammates to drive 10x to 1000x productivity gains for the world’s leading enterprises. We’re on the frontier of an entirely new category: Agentic AI. We enable enterprises to build high-performing hybrid workforces made up of both humans and AI agents. These AI agents aren’t generic copilots. They’re fully trained digital teammates that learn from your best people, your content, and your business strategy—ready to get to work from day one. Our platform combines generative AI, human-in-the-loop workflows, and a living Enterprise Skill Graph that continuously learns and improves. Whether you're launching a product globally, onboarding new hires, translating learning content, or aligning legal teams across regions, Smartcat turns knowledge into action and action into scale. Over 1,000 companies, including 20% of the Fortune 500, rely on Smartcat to bring their business to the world—instantly, accurately, and in every language. As a Series C company with 130% year-over-year growth, we’re scaling fast and investing in people who want to shape the future of work with us. Join us in unlocking global potential, one human and agent team at a time. Why This Role Matters This role is responsible for driving pipeline from target accounts through coordinated field marketing and account-based marketing (ABM) programs . You will design and execute high-impact engagement programs that combine: Targeted account-based marketing Events (physical, digital, hybrid) Digital campaigns Account-specific nurture programs Your mission is to capture account intent, expand buying group engagement, and generate measurable pipeline from priority accounts. You will partner closely with Sales, Demand Generation, RevOps, and Customer Marketing to create repeatable programs that increase engagement, accelerate deal cycles, and multi-thread relationships within enterprise accounts. Mission Own and scale Smartcat’s Field Marketing and ABM strategy to drive measurable pipeline, account engagement, and revenue growth. You will build a repeatable account engagement engine that activates target accounts through coordinated programs across events, digital channels, and personalized nurture journeys. Outcomes Account-Based Marketing Develop and execute ABM programs targeting priority enterprise accounts Identify and activate high-intent accounts through coordinated engagement programs Expand buying group engagement across multiple stakeholders within target accounts Partner with sales to align account plans, messaging, and engagement strategy Field Marketing & Events Own Smartcat’s field marketing strategy across digital, physical, and hybrid events Execute high-impact industry events, executive roundtables, and field activations Plan and deliver targeted events designed to engage strategic accounts Partner with sales leadership to activate events that drive pipeline and accelerate deals Digital Programs & Nurture Launch targeted digital campaigns and nurtures aligned to account engagement strategies Capture and activate intent signals and engagement data from marketing programs Develop multi-touch programs combining events, content, and digital engagement Drive continuous engagement across the buying journey Account Engagement & Pipeline Creation Build programs that increase engagement across buying committees Create campaigns that support multi-threading within enterprise accounts Convert engagement into qualified pipeline and sales opportunities Partner with RevOps to measure account engagement and pipeline impact Measurement & Optimization Track and optimize account engagement, pipeline influence, and revenue contribution Build reporting frameworks to measure ABM performance and marketing impact Continuously improve program ROI based on data and insights How You’ll Ramp By Day 30 Develop a deep understanding of Smartcat’s ICP, buyer personas, and target accounts Align with Sales and Demand Gen on priority accounts and pipeline goals Audit current field marketing, ABM programs, and event performance Identify opportunities to improve account engagement and intent capture By Day 60 Launch targeted ABM campaigns and account engagement programs Align upcoming events and field programs with account strategy Implement account engagement tracking and reporting Launch targeted digital nurtures for high-intent accounts By Day 90 Own Smartcat’s field marketing and ABM program execution Deliver measurable improvements in account engagement and pipeline generation Establish a scalable ABM and field marketing playbook Provide visibility into account engagement, buying group expansion, and pipeline impact What You’ve Accomplished Executed successful ABM programs targeting enterprise accounts Delivered field marketing programs that generated measurable pipeline Planned and executed digital, physical, and hybrid events Built account engagement programs that increased buying group participation Partnered closely with sales teams to align marketing programs with revenue goals Used data to measure account engagement, pipeline creation, and marketing ROI Why joining Smartcat might be your best move so far Fully remote team We are a global team of 200 enthusiastic people spread across 30 countries. We have been fully remote since 2020, with some locations populated with more Smartcaters than others, such as Boston, Belgrade, Lisbon, Tbilisi and Yerevan. Be part of an AI Native Organization We are highly innovative, using AI across all areas of the organization to accelerate decision-making and free people to focus on strategy and high-impact work. We embrace new ideas and encourage all Smartcaters, regardless of level or department, to manage their own AI Agents. At Smartcat you’ll shape how AI transforms the workplace and play an integral role in ensuring Smartcat remains a leader in AI innovation. Innovating a $100 Billion industry Smartcat is reshaping the $100B multilingual content industry with an AI-powered platform that makes it easy for companies to create, translate, and localize global content at scale. Our platform enables enterprise teams to move away from slow, traditional outsourcing methods, and achieve fast, high-quality results, at a fraction of the cost. Join the rocketship to scale-up 10x and beyond together We are looking for someone to become an integral part of our team and play a crucial role in the most exciting part of our journey: transitioning from a post-Series C startup to a company exceeding $100M in ARR and $1B in valuation. Our journey isn’t for the faint of heart. We are growing at 130% YoY, thanks to our strong product-market fit and high-performing team, and plan to accelerate from here. Smartcat Culture : Where Diversity Meets High Performance At Smartcat, we are committed to building a culture that highlights respect and appreciation for each individual's unique background and perspective, while maintaining a strong focus on results and engagement. We believe in welcoming everyone and fostering an inclusive environment where team members can be their authentic selves at work. Our commitment to inclusion is steadfast, and we stand firmly against discrimination and harassment.

Keywords: Smartcat, Framingham , Field Marketing & ABM Manager, Sales , Boston, Massachusetts