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Sr. Digital Analyst, A/B Testing & Personalization

Company: Staples, Inc.
Location: Framingham
Posted on: November 19, 2022

Job Description:

Staples is business to business. You're what binds us together.

Our eCommerce team strives to showcase Staples' value proposition and experience to customers through digital vehicles, including SEO, paid search, display affiliates, paid social media and more. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. Our team also ensures that our mobile and desktop websites and apps are easy to use, delivering the digital experience that our customers expect. At the same time, our teams focus on building and executing a strong innovation pipeline for the future. We work end-to-end with our sales, merchandising, finance, logistics and technology teams to provide a world-class, holistic digital experience, growing profitable results in a fun and rewarding work environment.

What you'll be doing:

  • Work closely with cross functional stakeholders such as Personalization, Merchandising, Marketing Product & UX to optimize customer web behavior
  • Translate business opportunities & hypothesis from stakeholders into test designs
  • Analyze test results and ensure that necessary actions are taken to improve site KPIs and identify any follow-up tests
  • Discover new opportunities for experience optimization by investigating customer behavior
  • Ensure testing and personalization campaigns are set up properly to deliver planned experiences and provide accurate data collection
  • Be the subject matter expert on A/B testing & Personalization, providing consultative support to various stakeholders
  • Utilize strong analytics skills, business acumen and attention to detail to provide data and analysis to assist in solving complex business problems
  • Communicate insights and suggest improvements based on data and observed trends in order to advance reporting capabilities
  • Identify reporting needs and build self-service dashboards through BI tools

    What you bring to the table:

    • Strong analytical and critical thinking skills; ability to break down complex problems
    • Strong interpersonal skills; a team player
    • Excellent Communication and Presentation skills

      Qualifications : What's needed- Basic Qualifications

      • Bachelor's degree (or foreign equivalent) in mathematics, statistics, computer science, Information systems, or a directly related field OR equivalent work experience
      • 4 + years of A/B testing and Analytics experience
      • Experience in A/B testing and personalization tools such as Adobe Target
      • Experience with web Analytic tools such as Adobe Analytics
      • Expertise with SQL, Excel & PowerPoint

        What's needed- Preferred Qualifications

        • Master's degree (MBA, etc.)
        • Experience with Python, R

          We Offer:

          • Inclusive culture with associate-led Business Resource Groups
          • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
          • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits
            Interested in joining the team? Check out our perks and benefits !
            Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Keywords: Staples, Inc., Framingham , Sr. Digital Analyst, A/B Testing & Personalization, Professions , Framingham, Massachusetts

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