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Company: Emerald
Location: Framingham
Posted on: June 5, 2021

Job Description:

Emerald is seeking a Marketing Coordinator to join our team in Framingham, MA. This role will support the,,,, andbrands with digitalmarketing, webcast execution, awards programs, andsales administration.

The Marketing Coordinator will work closely with Sales, Marketing, Production, and our Billing department to manage sales fulfillment, operations, and reporting; manage end-to-end execution of our webinar products; develop and manage marketing for our awards programs; and execute digital marketing campaigns to support our products.

The Marketing Coordinator role is a great entry point for candidates interested in building a career in digital marketing. The most successful candidates for this position will have a curiosity about digital marketing,be willing to invest time and dedication to learn, and possess exceptional verbal and written communication skills that emanate poise and maturity. In addition, the best candidates will be able to balance a process-driven mindset that supportsexceptional attention to detail with a creative intellectto drive continued innovation in our approach.

  • Work cross-functionally with Sales, Marketing, Production and Billing Dept
  • Digital marketing, including email marketing using Marketing Cloud and Pardot
  • Deliver targeted email marketing campaigns
  • Review performance and optimize to increase conversions
  • Execute online marketing initiatives to build more audience
  • End-to-end management and execution of our webinar products, from sales hand-off, to promotion, to production, lead delivery and post-event responsibilities
  • End-to-end management and execution of our awards marketing, from program launch, to promotion, and deliverables
  • Manage award and guide program marketing, coordination and revenue tracking.
  • Create and generate reporting from CRM for both internal and external consumption
  • Build various types of landing pages to integrate with our database and email automation platforms
  • Create email and ad copy to drive traffic to these pages and convert to leads
  • Execute sales promotions to sponsor and exhibitor prospects
  • Guide creative resources to create promotional pieces when needed
  • Social media marketing to include posting to multiple accounts, managing posts & communications, tracking engagement and interfacing social media with other marketing media
  • Implement Facebook, Instagram, YouTube, and Google Ads paid campaigns as needed

  • 1+ years' experience in digital marketing; internship experience will also be considered for thisentry levelposition
  • Exposure to email marketing, web design and/or content management systems highly desired
  • Intermediate knowledge of MS Excel with the abilityto quickly learn and master new digital tools
  • Exceptional attention to detail
  • Self-starter who can work both independently and in a team environment
  • Ability to multi-task and perform in a fast paced, changing environment, managing multiple projects, setting priorities and meeting deadlines
  • Knows and can quickly and calmly apply contingency plans for dealing with common problems that can occur during a live webcast
  • Experience working with internal and/or external clients and a strong desire to exceed their expectations


Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. As true partners, we at Emerald strive to build our customers businesses by creating opportunities that inspire, amaze, and deliver breakthrough results. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. For more information, please visit

Keywords: Emerald, Framingham , 2021-1210, Other , Framingham, Massachusetts

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