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Vice President of Events

Company: Globoforce
Location: Framingham
Posted on: September 15, 2020

Job Description:

See why we’re routinely recognized as a Best Place to Work. Are you an innovative and experienced events leader with a passion for collaborating to create unparalleled experiences? Do you have a vision for how a holistic event strategy can propel brand awareness, win new customers, and create deep advocacy for product solutions as businesses leaders contemplate the next phase of work? And can you operate on strategic and roll-up your sleeves operational levels to maximize event ROI and deliver world-class execution through your team?

If you’re that person, we’d like you to lead our Global Events Strategy and Execution capability for our rapidly growing technology company.

The VP of Global Events will lead Workhuman Live – our immersive, premier “user” conference. Workhuman Live created and continues to drive a movement, inspiring working professionals everywhere to think about how they can deliver value for their organizations by helping employees feel more valued through recognition. And through other events (executive, regional, digital, industry, third party, internal and more) this person will ensure every experience brings humanity back into the workforce and creates a deep sense of connection and interest in our brand to drive profitable growth and advance our mission.

This position reports to the VP, Customer Marketing and partners with core stakeholders including: Brand Marketing; Customer Success, Sales, Product, and Finance teams.

Responsibilities, Skills & Qualifications Main duties and responsibilities:

Set annual strategy for event investment, selection, cadence, and presence to achieve our strategic growth goals and maximize ROI Articulate the role and goal of digital and in-person events

Set and lead strategies for audience composition, content, communication, design, logistics and IT/technology

At an event level - Lead all aspects of revenue and event pro forma planning - including decision criteria to do or not do an event, location and date selection, pricing and promotions strategy, sponsorship package development

Partner with Executive team to align on goals, purpose, ROI, manifestation of key product and brand messages, and success metrics; Lead cross-functional team to achieve these success metrics

Champion continuous evolution of key narratives, product demo/product engagement experiences, and main messages derived from workplace issues, persona trends, and customer feedback

Collaborate with Sales and Customer Success teams to ensure events accomplish shared goals of building and accelerating pipeline, deal progress, existing customer share expansion, and advocacy

Steward and maintain the vision for the Workhuman brand, ensuring brand consistency across all event platforms, ie., annual conference to regional tradeshows and third party events

Lead post mortems to senior management

Analyze agencies, vendors and overall market conditions to determine present and future procurement needs for events

Partner with IT/MerTech teams to continuously identify the right mix of technologies, apps, and vendors necessary to create incredible event experiences regardless of delivery format Deep familiarity and comfort with the technical components of event production

Fluent in the systems used to support logistics

Strong vendor network

· Lead, grow, and develop a talented team of internal, external, and IT event professionals

Required skills and experience :

General Management

· Minimum 18+ years of experience in Event Strategy, Execution and Design with 10 years of people management responsibilities

· Diplomatic assertiveness

· Ability to travel up to 33% of time

Strategy, Planning and Execution

· Expert knowledge of events strategies (online, in-person and hybrid), tactics, best practices and emerging practices

· Demonstrated experience managing complex, high-leverage high-profile events involving senior management and experience personalization

People Organization and Development

· Ability to benchmark organizational structures and process to build world-class, “future-proof” event capabilities across people, process, and technology

· Operates with a “no surprises” commitment to business partners and stakeholders and is a role model for communication and collaboration

Analytical Mindset

· Strong analytic skills with clear ability to link event plans to business results and company goals

· Agency management and multi-million-dollar budget management/revenue generation experience

Purpose and Passion

· Wide network of industry, agency, and vendor relationships to tap into as additional capabilities are needed

· A problem solver, able to deal with ambiguity and quick changes of direction as needed

· Event planning must be in your DNA

The Company Who We Are:

Culture creators. Visionaries. Innovators. Game changers and changemakers. A Unicorn or two … That’s who we are at Workhuman®. We love what we do because we’re shaping the future of work – and the world – through our people and global technology. We’re building cultures of gratitude and human connections for leading global brands – and that starts with our own. Here you can be yourself, learn, and grow with some of the best people you’ll ever meet. Be inspired to do your best work, celebrate life’s most meaningful moments, and truly experience the benefits of an award-winning workplace and caring culture rooted in respect and gratitude. This is the place where you can make a positive difference to colleagues, customers, and the world every day. You might just be the next human we’re looking for – because all the things that make you human and unique are the very reasons you belong here!

The Company:

Workhuman® is the world’s fastest-growing integrated Social Recognition® and continuous performance management platform. Our human applications are shaping the future of work by helping organizations connect culture to shared purpose. With a consistent stream of gratitude fueling unparalleled, provocative workplace data and human insights, Workhuman® Cloud is a critical software engine for global companies seeking to motivate and empower their people to do the best work of their lives. Workhuman® (formerly known as Globoforce) was founded in 1999 and is co-headquartered in Framingham, Mass., and Dublin, Ireland.

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Workhuman is an Equal Opportunity Employer and is committed to the principle of equal employment opportunity for all employees. We proudly provide a work environment free of discrimination and harassment. Employment decisions at Workhuman are based on solely on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, or any other status protected by the laws or regulations in the locations where we operate. Workhuman believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

Keywords: Globoforce, Framingham , Vice President of Events, Other , Framingham, Massachusetts

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