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Senior Web Analytics Strategy Analyst

Company: The TJX Companies, Inc.
Location: Framingham
Posted on: June 18, 2022

Job Description:

Looking to make an impact?Help develop and drive the web analytics strategy for the e-commerce side of a $40B international retailer. Work as part of a team to optimize TJMaxx.com, Marshalls.com, and Sierra.com to improve the user experience and increase revenue across these sites.Ways you will make a difference: --- Web Health Check: Timely reporting of the conversion funnel and other key KPI's. Collect, analyze, and report on data such as traffic, visitor behavior, and site performance. Monitor trends and proactively identify areas for further research and analysis. --- Ad-Hoc Requests & Analysis: Work with cross-functional teams (Marketing, Site Management, Merchandising, IT, etc.) to support requests, prepare analyses, and present key finding and insights to executives. --- Optimization Recommendations: Proactively identify and quantify business opportunities using web analytics data. Measure the success of various campaigns as well as A/B tests occurring on our sites. --- Identify Tagging Needs: Broadly support the analytics needs for TJX Digital. Partner with other teams to understand tracking requirements to support new site functionalities. Work with IT to ensure data is collected in line with expectations.Requirements: --- Bachelor's Degree --- Minimum of 2 years of online analytics experience (e-commerce preferred) --- Minimum of 2 years of relevant experience with web analytics tools; strong experience and knowledge of Google Analytics 360 (GA360) and/or Adobe Analytics preferred --- Proficiency with Microsoft ExcelTechnical web analytics or programming knowledge a plus, but not requiredCovid-19 vaccination is a condition of employment at TJX, subject to reasonable accommodation where required by law

Keywords: The TJX Companies, Inc., Framingham , Senior Web Analytics Strategy Analyst, IT / Software / Systems , Framingham, Massachusetts

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