Retail Activation Specialist
Company: Keurig Dr Pepper Inc.
Location: Framingham
Posted on: September 12, 2023
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Job Description:
Job Overview Retail Activation Specialist - Greater Boston &
Western Mass. The Retail Activation Specialist will report to the
Regional Sales Manager and is responsible for identifying new
prospects then soliciting, selling and ensuring proper placement of
product in retail outlets. The Retail Activation Specialist will
represent the company to distributor partners in all sales-oriented
activities. This person will utilize strategic thinking to create
joint business plans, influence internal stakeholders, and solve
highly complex customer challenges. This position will be fully
remote, working in the field (Stores) around 80% of the time, the
rest will be from an at home office. Responsibilities: + Develop
and maintain an organized list of target accounts in the territory
+ Achieve key performance indicators on cases sold, displays sold,
and new distribution availability + Sell KDP products (with a focus
on Non-Carbonated portfolio) to retailers in coordination with
local distributors + Call on target accounts in key markets on an
ongoing basis to review in-store priorities + Enhance the business,
brand visibility, and availability by gaining new distribution +
Work collaboratively with distributors and drive best practices,
acting as a coach to, and major contributor/peer leader when
working with other distributor vendor representatives. + Analyze
monthly sales reports to identify opportunities, assess
under-performing accounts or potential loss of distribution within
the account. + Manage, build and move displays and/or product to
establish best location for sales on all company products as
necessary in assigned stores + Direct and support consumer and
retail activity by working closely with the Field Marketing team +
Open new accounts, grow brand distribution & case volume of
independent of distributor sales team + Develop and maintain
relationships with key retail accounts + Develop and maintain store
level relationships with key chain accounts + Audit individual
accounts after each visit. Total Rewards+ This is a salary position
based on expeirence plus a nnual bonus based on performance and
eligibility. + Benefits, subject to election and eligibility:
Medical, Dental, Vision, Disability, Paid Time Off (including paid
parental leave, vacation, and sick time), 401k with company match,
Tuition Reimbursement, and Mileage Reimbursement Requirements+
Undergraduate degree or equivalent work experience + Beverage/DSD
Distributor Management experience or CPG experience (3+ years) +
Experience with nonalcoholic beverage industry preferred + Retail
account management experience preferred + Ability to manage and
analyze sales data; trade/business analytics + Ability to work in
extremely fast-paced and evolving hyper-growth environment +
Experience working successfully within the constraints of a growing
business + Proficiency with Microsoft Office Suite + Must have
valid driver's license and own vehicle to travel and transport
promotional merchandise between accounts within assigned territory
+ Must be able to stand, walk for long periods of time + Must be
able to stretch/place product on overhead shelving + Must be able
to balance on ladders Company Overview Keurig Dr Pepper (KDP) is a
leading coffee and beverage company in North America with dual
headquarters in Burlington, MA and Plano, TX, with annual revenue
in excess of $11 billion. KDP holds leadership positions in soft
drinks, specialty coffee and tea, water, juice and juice drinks and
mixers, and markets the #1 single serve coffee brewing system in
the U.S. The Company maintains an unrivaled distribution system
that enables its portfolio of more than 125 owned, licensed and
partner brands to be available nearly everywhere people shop and
consume beverages. With a wide range of hot and cold beverages that
meet virtually any consumer need, KDP key brands include Keurig -,
Dr Pepper -, Green Mountain Coffee Roasters -, Canada Dry -,
Snapple -, Bai -, Mott's - and The Original Donut Shop -. The
Company employs more than 25,000 employees and operates more than
120 offices, manufacturing plants, warehouses and distribution
centers across North America. Benefits built for you: Our people
are the heart of our business, which is why we offer robust
benefits to support your health and wellness as well as your
personal and financial well-being. We also provide employee
programs designed to enhance your professional growth and
development while ensuring you feel valued, inspired and
appreciated at work. Keurig Dr Pepper Inc. is an equal opportunity
employer and affirmatively seeks diversity in its workforce. Keurig
Dr Pepper Inc. recruits qualified applicants and advances in
employment its employees without regard to race, color, religion,
gender, sex, sexual orientation, gender identity, gender
expression, age, disability, genetic information, ethnic or
national origin, marital status, veteran status, or any other
status protected by law. EOE Minorities/Females/Protected
Veterans/Disabled
Keywords: Keurig Dr Pepper Inc., Framingham , Retail Activation Specialist, Hospitality & Tourism , Framingham, Massachusetts
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