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Retail Marketing Specialist

Company: TJ Maxx
Location: Framingham
Posted on: September 19, 2022

Job Description:

Discovery is at the heart of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores, which include TJ Maxx, Marshalls, HomeGoods, Sierra, Winners, Homesense, and TK Maxx. With variety comes plenty of happy surprises - our environment is ever-changing, and that's just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Ready to Discover Different?

Posting Notes: Framingham MA

Retail Marketing Specialist

The RetailMarketing Specialist is responsible for the development and execution of in-store marketing programs for the T.J.Maxx and Marshalls brands. Under the direction of a manager, the Retail Marketing Specialist will coordinate and execute in-store retail marketing programs to support key seasons and business initiatives.


The Specialist supports Retail Marketing initiatives as follows:

In-store Signage

  • Craft strategic creative project briefs rooted in consumer insight
  • Brief the Creative team on new seasonal project assignments and business initiatives
  • Coordinate with Creative, Project Management, Art Buying and Production teams to ensure on-time, on-budget Retail Marketing programs that enhance the customer experience
  • Evaluate creative development to ensure components appropriately support brand positioning and visual identity
  • Assist with post campaign recaps to identify key learnings, campaign effectiveness and best practices
  • Work closely with Brand Strategy, Store Operations, Store Design, Creative, Project Management, Art Buying and Production teams, amongst others, to build consensus and drive for results
  • Distill project information into clear and concise Powerpoint presentations for senior leadership
  • Develop compelling in-store digital and audio content
  • Effectively manage budgetStore Design
    • Partner with Store Design to create dynamic shopping experiences that reflect the brand's personalityRequirements:
      • Bachelor's Degree in advertising, marketing or communications
      • 1-3 years of marketing/advertising agency or in-house experience
      • Strong understanding of retail environment
      • Strong interpersonal skills
      • Works well as a team and as an independent contributor
      • Experience collaborating with partners in areas of the business outside of marketing
      • Skilled at organization, attention to detail, writing and multi-tasking
      • Ability to problem solve, work in the grey
      • Thrive on working in a fast-paced, collaborative environmentCome Discover Different at TJX. From opportunity and teamwork to growth, we think you'll find that it's so much more than a job. When you're a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding great deals and fantastic style. Best of all? They have a lot of fun doing it.

        We care about our culture, but we also prioritize the tangible stuff (Competitive salaries: check. Solid benefits: check. Plenty of room for advancement: of course). It's our way of empowering you to make your career here.

        We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

        Posting Notes: Framingham MA

        Job Industries
        • Retail

Keywords: TJ Maxx, Framingham , Retail Marketing Specialist, Hospitality & Tourism , Framingham, Massachusetts

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