Clinical Marketing Communications Manager - Immunology

Company: CyberCoders
Location: Framingham
Posted on: January 8, 2021

Job Description:

If you are a Clinical Marketing Communications Manager with experience in immunology/diagnostics, please read on! The Marketing Communications Manager conceptualizes, executes, analyzes, and continually improves upon marketing collateral projects and multichannel campaigns that increase awareness of our diagnostics brand and generate leads for our immunology diagnostics products, ultimately supporting increased growth and revenue..Top Reasons to Work with Us - Well Established Leader - Multiple Industry Awards- Excellent Compensation Package (90- 135k Base + BONUS) - Challenging work- Great Team and Leadership - Vacation/PTO- Generous Benefits (Medical, Dental, Life, Flex Benefits)What You Will Be Doing -Serves as the chief steward and evangelist of team's brand values, brand identity, and reputation-Researches, evaluates, and implements relevant and effective marketing tactics; measures, analyzes and improves performance of marketing tactics -Leads the marketing campaign process for product launches, promotional initiatives, and event and educational promotion by creating integrated, multichannel marketing campaigns -Creates advertisements, sell sheets, brochures, press releases, social posts, case studies, white papers, presentation decks, videos, and other collateral that clearly demonstrates the value of clinical diagnostics products -Manages website content; develops a website traffic plan including search engine optimization efforts and paid search advertising; and creates goals and benchmarks -Continually optimizes marketing messages and tactics through regular analysis and by conducting A/B testing of email, social posts, landing pages, and offers -Analyzes of the effectiveness of all marketing efforts, including their contribution to the effectiveness of sales priorities -Builds strategic relationships with third-party marketing partners, vendors, and freelancers; manages partner relationships and evaluates partner performance -Manages marketing collateral inventory for distribution channels for products -Conducts primary and secondary market research, and establishes feedback and survey programs -Stays abreast of medical and scientific developments by reviewing current literature, monitoring competitor activities, attending scientific conferences, and networking with experts -Continually develops their skills, certifications, and professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societiesWhat You Need for this Position -BS degree in marketing, communications, journalism, business, or similar; or an equivalent combination of education and experience- 5 years direct marketing experience within transplant, clinical, pharmaceutical, medical device, biotechnology, or diagnostic industries, with demonstrated increases in responsibility and scope -Proficiency in Salesforce, Hubspot, WordPress, Adobe Creative Suite, Google Ads, Google Analytics, Microsoft Office, and other common desktop applications -Willing to travel up to 25% -Authorization to work in the United States indefinitely without restriction or sponsorshipSo, if you are a Marketing Communications Manager with experience in clinical/diagnostics/immunology, please apply today!

Keywords: CyberCoders, Framingham , Clinical Marketing Communications Manager - Immunology, Healthcare , Framingham, Massachusetts