Senior Competitive Intelligence Manager
Company: Workhuman
Location: Framingham
Posted on: September 20, 2023
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Job Description:
Job Description:
Reporting to the VP, Growth Marketing and Business Development, the
Senior Competitive Intelligence Manager supports strategy and
development for all competitive market-facing content and tactics.
You will develop, execute, measure, and improve on tactics to help
understand the competitive landscape and the Growth Content
strategy, including goals to increase investment, educate, and
build stronger relationships with our prospects and customers.
In this role, you will act as the SME on the competitive landscape
of HR Technology. The Workhuman Cloud is an industry leader in
improving cultures, increasing employee engagement and reducing
turnover. The world of work is changing, and as more organizations
discover the need for software solutions to address these hugely
important facets of their business, more software solutions will
come to market. We need a leader in competitive analysis to
continuously assess the competitive environment, provide insights
and recommendations to our sales, marketing, product and leadership
teams to ensure we maintain our status as an industry leader in
this space.
Key Responsibilities
---Be the subject matter expert (SME) on the competitive landscape;
key competitors' product, pricing, business, sales, market trends
and marketing strategies
---Assess the competitive environment to provide insights and
recommendations to sales, marketing, product management and senior
leadership
---Develop and deliver reports/communications that provide
competitive insights and analysis of trends, issues and
opportunities
---Develop competitive sales playbooks and work closely with Sales
Enablement to support and train the sales org through execution
---Work alongside sales executives as SME in competitive deals
---Define and execute competitive win/loss reviews with sales,
account teams, prospects and customers to ensure a clear
understanding of competitive dynamics
---Measure success by tracking win rates against top
competitors
Requirements
---Bachelor's degree and 8+ years' experience in competitive
analysis, product/content marketing, and/or enterprise Sales
---Demonstrated competitive mindset with ability to collaborate
across departments to ensure company success
---Expertise and desire to conduct competitive analysis and
generate actionable recommendations
---Strong writing skills - with the ability to create a wide range
of materials to support sales
---Strong analytical skills - with the ability to translate "soft
results" into hard numbers that can be shared with leadership
teams.
---Top notch collaborative skills, with the ability to work with
many people at once and be open to new ideas, suggestions, and "in
it to win it" together mentality.
---Excellent verbal/ written communications and presentation
skills
---Excellent project management skills
The Company:
At Workhuman - our mission is to bring more humanity to the
workplace. We recognise and embrace individuals' differences and
believe that workforce diversity and inclusion are essential to our
long-term growth and success. Even if you don't think you "check
every single box" above, please still consider applying. We're
looking for a human who is collaborative, and innovative with a
growth mindset. We love what we do because we're shaping the future
of work through our people and our technology. Our human
cloud-based applications are helping some of the world's leading
global brands connect culture to shared purpose. The Workhuman
Cloud empowers employees to thank, talk and celebrate each other,
creating an environment that sparks gratitude and human connection
while increasing employee engagement and productivity.
Did you know we have an award-winning culture across EMEA and North
America:
Workhuman is an Equal Opportunity Employer and is committed to the
principle of equal employment opportunity for all employees. We
proudly provide a work environment free of discrimination and
harassment. Employment decisions at Workhuman are based on solely
on business needs, job requirements and individual qualifications,
without regard to race, color, religion or belief, national,
social, or ethnic origin, sex (including pregnancy), age, sexual
orientation, gender identity and/or expression, marital, civil
union or domestic partnership status, past or present military
service, or any other status protected by the laws or regulations
in the locations where we operate. Workhuman believes that
diversity and inclusion among our teammates is critical to our
success as a global company, and we seek to recruit, develop and
retain the most talented people from a diverse candidate pool.
Keywords: Workhuman, Framingham , Senior Competitive Intelligence Manager, Executive , Framingham, Massachusetts
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