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Manager, Customer Marketing ( SLED )

Company: Staples
Location: Framingham
Posted on: September 12, 2023

Job Description:

Staples is business to business. Youre what binds us together.Our marketing team is charged with an important task sharing our Staples story. We use customer data and analytics to help us understand and improve our customers experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.The Manager, Customer Marketing is responsible for developing and driving coordinated sales and marketing outreach strategies for Staples Business Advantage, specifically for buyers within the SLED (state/local government, education) vertical. He or she will use customer data and insights to develop plans that deliver a cohesive customer experience across touchpoints including sales, email, digital media and site. The Manager will work cross-functionally with multiple teams, including customer analytics, customer insights, merchandising, sales, creative agency, circulation, and vehicle owners.What youll be doing:

  • Partner with merchandising, sales, and customer insights to develop a deep understanding of the SLED vertical, including customer wants and needs, pain points, product offerings, and solutions
  • Develop and implement lead generation activity to capture, nurture, and win new buyers within the vertical
  • Define/execute coordinated sales and marketing strategies to grow share from active buyers
  • Partner with sales operations teams to activate seller actions in coordination with marketing efforts
  • Partner with sales team to ensure sales tools are relevant and coordinated with other campaign messaging
  • Create a pipeline of testing and learning, with clear goals and actions based on test results
  • Oversee the tactical execution of plans, ensuring flawless execution
  • Drive development of measurement plans/KPIs in partnership with customer analytics
  • Manage marketing budget for SLED vertical marketingWhat you bring to the table:
    • Experienced, results-oriented, and customer-centric sales and marketing professional with the ability to drive strategy using customer insights and transactional data
    • Ability to prioritize initiatives based on business impact
    • Demonstrated strategic thinking and creative problem-solving activities
    • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often changing environment
    • Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail
    • Able to foresee and prevent problems in advance and fix any issues quickly
    • Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on dataQualifications :Whats needed- Basic Qualifications:
      • 6 + years of strategic planning and sales/marketing experienceWhats needed- Preferred Qualifications
        • Bachelors Degree preferably in Marketing or Communications or equivalent work experience
        • Previous experience in B2B sales and marketing
        • Previous experience with marketing based on verticalWe Offer:
          • Hybrid work schedule: 3 days onsite and 2 days per week remote
          • Inclusive culture with associate-led Business Resource Groups
          • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
          • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefitsInterested in joining the team? Check out our perks and benefits !

Keywords: Staples, Framingham , Manager, Customer Marketing ( SLED ), Executive , Framingham, Massachusetts

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