Marketing Manager, Sierra
Company: The TJX Companies Inc
Location: Framingham
Posted on: January 23, 2023
Job Description:
Discovery is at the core of everything we do - whether it's a
great value, incredible style, or building long-lasting
partnerships with people around the world. That's what makes TJX
different. You can find it all across our brands: TJ Maxx,
Marshalls, HomeGoods, Sierra, and Homesense. Every one of our
brands has one thing in common: environments that are always
changing. That's just how we like it. Every day is an opportunity
to discover something new about our business, our partnerships, and
even about yourself. Come discover what different can mean for
you.The Opportunity: Contribute To The Growth Of Your Career.
Sierra is the fastest growing multi-channel banner of The TJX
Companies, Inc. In the past 2 years, Sierra has rapidly expanded by
opening stores & will have a total of 80+ retail locations by the
end of the year with continued dramatic store growth into the
future. As a complement to Sierra stores, offers shoppers even more
selection plus the convenience of shopping 24/7/365.The TJX
Companies, Inc. is the leading off-price retailer. With more than
4,300 stores in nine countries, we embrace our diversity-in our
products and our people. No day is the same, and we work together
to address new challenges and empower people at all levels of the
organization to find solutions.Sierra has an exciting opportunity
for a Marketing Manager. This fast growing, multi-channel brand in
the active/outdoor category is looking for a highly resourceful and
strategic problem solver with a bias for practical insights and
quick to change directions as market conditions warrant.Reporting
directly to the Assistant Vice President of Marketing for Sierra,
this individual will lead marketing programs designed to generate
brand, site and store growth for the Sierra business by building
awareness and driving traffic to Sierra US retail locations as well
as The Sierra Marketing Manager is responsible for conception,
implementation and oversight of marketing strategies focused on
driving accelerated site & store growth - awareness, traffic &
conversion. This includes development of annual marketing and
communication plans and all resulting advertising, content
development and distribution, paid media, social media direction
and owned channels. The Marketing Manager works closely with a team
of internal Marketers as well as cross-functional partners,
ensuring marketing efforts align with business objectives and
support the brand's overall growth plan.Who We Are Looking For:
You.
- Is responsible for strategy, media and creative of all brand &
site marketing campaigns for Sierra including: Video, Email, Social
Media, display, search as well as corresponding on site assets
- Sets marketing direction and supervises team and agency on
execution of multi-channel PR plans
- Integrate brand strategy, content/creative strategy and media
channels to deliver measurable outcomes with the ability to shift
as performance and market dynamics require
- Lead the creation of differentiated, break-through creative
work that will increase brand awareness and drive site traffic
- Closely collaborate with critical business partners
(Merchandising, Store Operations, Site Operations) and marketing
partners (Consumer Insights & Analytics (CI&A), Media/Digital
Marketing) to deliver a multi-channel marketing plan that drives
short- and long-term business priorities and merchandise
priorities
- Develop a keen and practical understanding of all sources of
customer, channel and sales data and partner with CI&A, Web
Analytics and Media/Digital Marketing to optimize how data is used
to inform overall marketing strategy and tactical efforts
- Ensure marketing spend is on budget and that funds are
allocated to generate high-impact results with maximum efficiency
and an eye towards continuous improvement
- Agency Collaboration & Management
- Support the management of marketing third party / agency
resources as needed to develop Marketing campaign concepts
- People Management
- Supervise the Marketing Specialist(s) and/or Supervisor(s) in
their day-to-day activities and coach them on performance and
professional development
- Attract, assess, retain, and develop talent by creating an
environment that provides direction, continuous learning and
development, and commitment to common vision and shared
values.Qualifications
- 6-8 years of ad agency or client side Advertising/Marketing
experience
- Agency and/or retail experience is preferred
- Multi-channel, integrated problem solver who can connect the
dots between objectives & channels
- Strong communication skills
- Excellent project management skills and attention to
detail
- Organization and multi-tasking skills
- Campaign production knowledge
- Highly motivated/ambitious and a new idea generatorWe care
about our culture, but we also prioritize your needs!
- Competitive Pay
- Hybrid Work Environment
- Weekly paychecks
- Paid time away
- Programs to support environment and corporate
responsibility
- TAAP - TJX Associate Assistance Programs
- Associate Discount
- Career Development Opportunity
- Be a part of an inclusive team Benefit programs and eligibility
terms vary across our global locations. We encourage you to apply
to learn more about how our benefits can make a difference for you.
Full COVID-19 vaccination, including a booster once eligible, is a
condition of employment at TJX, subject to reasonable accommodation
where required by law.Discover Different at TJX means opportunity,
teamwork, and career growth. That's why working here is so much
more than a job. When you're a part of our TJX family, you have the
full support of a diverse, close-knit group of people that work
together to deliver the best value and style in the business. Our
inventory is always changing and our approach is continually
evolving, which means every day is another chance to Discover
Different.We consider all applicants for employment without regard
to race, color, religion, gender, sexual orientation, national
origin, age, disability, gender identity and expression, marital or
military status. We also provide reasonable accommodations to
qualified individuals with disabilities in accordance with the
Americans with Disabilities Act and applicable state and local law.
Posting Notes: 770 Cochituate Road Framingham MA 01701
Keywords: The TJX Companies Inc, Framingham , Marketing Manager, Sierra, Executive , Framingham, Massachusetts
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