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Product Marketing Manager

Company: Eurofins USA
Location: Framingham
Posted on: September 21, 2022

Job Description:

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.Eurofins is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. Eurofins is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. The Group also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to 55,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 50 countries. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.In 2020, Eurofins generated total revenues of EUR --- 5.4 billion, and has been among the best performing stocks in Europe over the past 20 years.Job DescriptionEurofins Transplant Genomics aims to improve transplant outcomes through molecular diagnostic tests that detect early signs of graft injury, differentiate among actionable causes, and enable optimization of therapy.We are an extraordinary team of passionate experts in clinical research, laboratory science, patient care, business operations, and commercial excellence who demonstrate their commitment to improving lives for transplant recipients every day. Our patient-first philosophy guides everything that we do to fulfill our vision and mission.Basic Function and Scope of Responsibility: - Eurofins Transplant Genomics is searching for a Product Marketing Manager for a portfolio of novel genetic biomarkers that help inform transplant patient management. Reporting to the Director of Marketing, the product marketing manager is responsible for all the physician-focused marketing deliverables associated with a specific Transplant Genomics product portfolio. The Product Marketing Manager takes primary responsibility for physician-focused upstream and downstream marketing activities, including market research, targeting and positioning, marketing communications, event management, and -content generation - leveraging a multichannel approach to drive physician engagement. The Product Marketing Manager will drive the Company's efforts to bring personalized diagnostics to transplant patients worldwide and to achieve the Company's revenue goals.Essential Job Duties:

  • Manages all aspects of product marketing, including product development; product launches; targeting and positioning; sales training, aids, and support; competitive analysis; life cycle analysis; and marketing communications
  • Develops and executes marketing strategies and tactics for the specific Transplant Genomics product portfolio to achieve organizational objectives within budget and on time
  • Conducts market and customer research for new market and product requirements, collaborating with research and development and medical affairs to drive product development and clinical studies
  • Manages the marketing communications deliverables for their product portfolio via sales aids, public relations, websites, email marketing, whitepapers, and social media channels
  • Owns the coordination of all physician-focused conferences, webinars, and other educational opportunities
  • Promote the scientific leadership of Transplant Genomics and affiliated researchers by identifying and highlighting published studies with the assistance of the Medical Affairs team
  • Assists the Medical Affairs and Transplant Care teams to collaborate with customers to publish research at conferences that support the marketing message and strategies of the company's products
  • Monitors, researches, and develops written reports on industry trends, client/patient needs, product performance data and competitive opportunities; provides insights, recommendations and strategy to support the Company's distinctive competence and unique advantages
  • Constructs and manages budget and expenses related to plans, programs and campaigns including analysis and reporting for management
  • As part of the Marketing team, routinely works with Sales on all physician-focused campaigns
  • Promotes and reinforces effective communication with medical advisors and key opinion leaders
  • Translates complex scientific and technical messages into clear and concise marketing messages
  • Develop and track metrics and success criteria for all marketing programs and activities including revenue and margin targets for products and programs. Leverage CRM reporting and management tools
  • Other duties as assignedQualifications
    • Bachelor's Degree in relevant field, or a combination of equivalent education and experience
    • 3+ years marketing experience in transplantation, molecular diagnostics, or similar life science / biotechnology field
    • Experience with customer relationship management (CRM), marketing automation, and digital marketing tools
    • Willing to travel up to 30%
    • Authorization to work in the United States indefinitely without restriction or sponsorshipThe Ideal Candidate Would Possess
      • Excellent interpersonal skills, with ability to interact effectively and work efficiently with people at all levels in an organization
      • Excellent time management, and project management skills
      • Motivated to work independently and as part of team
      • Excellent verbal & written communication, problem solving, conflict resolution and consensus building skills
      • Demonstrated experience working in a diverse team environment
      • Excellent coordination, problem solving, conflict resolution and consensus building skills
      • Willing to work outside normal business hours as job dictates
      • Ability to make independent decisions regarding matters of significance
      • Goal oriented, with excellent time management and organizational skills
      • Keenly attentive to detail
      • Ability to keep sensitive information confidential
      • High level of proficiency with PC based software programsPhysical Requirements:
        • Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate a keyboard and other office equipment, use a telephone, access file cabinets and other items stored at various levels, including overhead
        • Ability to speak and hear well enough to communicate clearly and understandably with sufficient volume to ensure an accurate exchange of information in normal conversational distance, over the telephone, and in a group setting
        • Ability to continuously operate a personal computer for extended periods of time (4 or more hours)
        • Mental acuity sufficient to collect and interpret data, evaluate, reason, define problems, establish facts, draw valid conclusions, make valid judgments and decisions
        • The essential physical and mental requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. - Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Additional InformationTGI has a mandatory vaccination policy. Working hours for this position are typically Monday through Friday, 9:30 a.m. - 6:00 p.m. (with occasional weekends as needed). Candidates local to Framingham, MA are encouraged to apply.As a Eurofins employee, you will become part of a company that has received national recognition as a great place to work. We offer excellent full-time benefits including comprehensive medical coverage, life and disability insurance, 401(k) with company match, paid holidays and vacation, personal days, and dental and vision options. Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.To learn more about Eurofins Transplant Genomics, please visit our website, http://www.transplantgenomics.com.Eurofins is a -M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.

Keywords: Eurofins USA, Framingham , Product Marketing Manager, Executive , Framingham, Massachusetts

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