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Brand Marketing Manager, Sierra

Company: The TJX Companies, Inc.
Location: Framingham
Posted on: July 31, 2022

Job Description:

The Marketing Manager is responsible for the strategic planning and execution of marketing programs to support the brand marketing goals of building brand and increasing visitation to stores. The manager will lead the execution of the brand marketing strategy through new customer acquisition and retention efforts via various marketing initiatives (PR, Cause, In-Store, New Store Openings, & TJX properties). To accomplish this, the Marketing Manager is responsible for leading an internal team and an external ad agency.Key Responsibilities:Marketing Strategy Execution

  • Manage and execute in-store initiatives to enhance retail marketing, including regional / zonal micro programs (ex. Signage, in store activations, store design, etc.)
  • Partner closely with the Sierra Brand Creative team on the conceptualization, design, and finalization of all creative content
  • Review all creative content to ensure a consistent brand strategy and voice, ensuring alignment with Sierra brand guidelines and messaging themes
  • Plan and direct activities supporting marketing strategy and initiatives (PR and In-Store)
  • Support partnership with cross-functional teams for each new store opening and related events and plans
  • Lead internal TJX program marketing strategy inclusive of TJXRewards, Gift Cards, Sister Brands and Associate Engagement
  • Lead advocacy programs with cause partners
  • Partner with cross functional teams to research industry and customer to provide recommendations to marketing campaigns and creative content and copy
  • Review marketing campaign results and recommend adjustments
  • Manage holistic Sierra Marketing budgetAgency Collaboration & Management
    • Support the management of marketing third party / agency resources as needed to develop Marketing campaign conceptsPeople Management
      • Oversee the Marketing Specialist(s) and/or Supervisor(s) in their day-to-day activities and coach them on performance and professional developmentRequired Skills:
        • Strong communication skills
        • Excellent project management skills and attention to detail
        • Organization and multi-tasking skills
        • Campaign production knowledge
        • Highly motivated/ambitious and a new idea generator
        • Multi-channel, integrated thinker who can connect the dots between objectives & channelsMinimum Experience:
          • 6-8 years of ad agency or client side Advertising/Marketing experience
          • Agency and/or retail experience is preferred
          • Retail Marketing Experience is preferred

Keywords: The TJX Companies, Inc., Framingham , Brand Marketing Manager, Sierra, Executive , Framingham, Massachusetts

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