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Brand Marketing Manager

Company: Sierra
Location: Framingham
Posted on: June 19, 2022

Job Description:

Discovery is at the heart of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores, which include TJ Maxx, Marshalls, HomeGoods, Sierra, Winners, Homesense, and TK Maxx. With variety comes plenty of happy surprises - our environment is ever-changing, and that's just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Ready to Discover Different?Posting Notes: Framingham -- MABrand Marketing Manager
The Marketing Manager is responsible for the strategic planning and execution of marketing programs to support the brand marketing goals of building brand and increasing visitation to stores. The manager will lead the execution of the brand marketing strategy through new customer acquisition and retention efforts via various marketing initiatives (PR, Cause, In-Store, New Store Openings, & TJX properties). To accomplish this, the Marketing Manager is responsible for leading an internal team and an external ad agency.Key ResponsibilitiesMarketing Strategy Execution

  • Manage and execute in-store initiatives to enhance retail marketing, including regional / zonal micro programs (ex. Signage, in store activations, store design, etc.)
  • Partner closely with the Sierra Brand Creative team on the conceptualization, design, and finalization of all creative content
  • Review all creative content to ensure a consistent brand strategy and voice, ensuring alignment with Sierra brand guidelines and messaging themes
  • Plan and direct activities supporting marketing strategy and initiatives (PR and In-Store)
  • Support partnership with cross-functional teams for each new store opening and related events and plans
  • Lead internal TJX program marketing strategy inclusive of TJXRewards, Gift Cards, Sister Brands and Associate Engagement
  • Lead advocacy programs with cause partners
  • Partner with cross functional teams to research industry and customer to provide recommendations to marketing campaigns and creative content and copy
  • Review marketing campaign results and recommend adjustments
  • Manage holistic Sierra Marketing budgetAgency Collaboration & Management
    • Support the management of marketing third party / agency resources as needed to develop Marketing campaign conceptsPeople Management
      • Oversee the Marketing Specialist(s) and/or Supervisor(s) in their day-to-day activities and coach them on performance and professional developmentRequired skills
        • Strong communication skills
        • Excellent project management skills and attention to detail
        • Organization and multi-tasking skills
        • Campaign production knowledge
        • Highly motivated/ambitious and a new idea generator
        • Multi-channel, integrated thinker who can connect the dots between objectives & channelsMinimum Experience
          • 6-8 years of ad agency or client side Advertising/Marketing experience
          • Agency and/or retail experience is preferred
          • Retail Marketing experience is preferredCome Discover Different at TJX. From opportunity and teamwork to growth, we think you'll find that it's so much more than a job. When you're a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding great deals and fantastic style. Best of all? They have a lot of fun doing it.We care about our culture, but we also prioritize the tangible stuff (Competitive salaries: check. Solid benefits: check. Plenty of room for advancement: of course). It's our way of empowering you to make your career here.

            We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law. Posting Notes: Framingham -- MA

Keywords: Sierra, Framingham , Brand Marketing Manager, Executive , Framingham, Massachusetts

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