Senior Manager Marketing

Company: Staples Advantage Canada
Location: Framingham
Posted on: April 10, 2021

Job Description:

Location Framingham, Massachusetts, United States Category Marketing Job Id 1153898 The Senior Manager, Customer Lifecycle Marketing is responsible for developing and driving marketing strategies, objectives, and campaigns for the Staples Advantage business. This role is focused on developing and implement plans targeted at end users, including onboarding new users, retaining and growing existing users, and winning back lapsing users. The Senior Manager will lead a team of marketing professionals and will work cross-functionally with multiple teams, including customer analytics, customer insights, sales, creative agency, circulation, and vehicle owners. The ideal candidate is an experienced, results-oriented, and customer-centric marketing professional with the ability to drive strategy using customer insights and transactional data, oversee execution, and continuously innovate. This role requires successful partnership across various departments/levels, and being a team-oriented influencer and creative problem solver is critical to success. Primary Responsibilities:

• Define/execute marketing strategy and plan for user segments, based on deep understanding of customer wants and needs using both quantitative and qualitative data.
• Partner with sales teams to ensure alignment between sales and marketing efforts.
• Prioritize initiatives based on business impact
• Create a pipeline of testing and learning, with clear goals and actions based on test results.
• Oversee the tactical execution of plans, ensuring flawless execution
• Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.
• Manage team of 3-4 direct reports. Oversee responsibilities, drive priorities, provide coaching and mentorship. Qualifications : Education / Experience :
  • Bachelor's Degree required, preferably in Marketing or Communications
  • 8+ or more years of strategic planning and marketing experience
  • Previous experience in B2B or ecommerce marketing a plus
  • MBA and general marketing management experience preferred Skills:
    • Demonstrated strategic thinking and creative problem-solving activities
    • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment
    • Strong Leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly
    • Proactive, quick, decisive, self-motivated individual who can handle multiple initiatives simultaneously in a fast-paced environment
    • Excellent oral and written communication skills and strong interpersonal skills. Staples is The Worklife Fulfillment Company, helping businesses of all sizes be more productive, connected and inspired. With dedicated account teams, category professionals, innovative brands and a curated product assortment for business, Staples provides customized solutions to help organizations achieve their goals. Interested in joining the team? Check out our perks and benefits ! Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law. Get tailored job recommendations based on your interests. Location Framingham, Massachusetts, United States Category Marketing Job Id 1153917 Regular The role of the Marketing Project Manager is to support targeted marketing campaigns in support of the Staples Advantage business. The Marketing Project Manager will work closely with multiple teams including... Location Framingham, Massachusetts, United States Category Marketing Job Id 1150571 Regular The role of the Marketing Program Manager is to develop marketing campaigns aimed at specific customer segments in support of the Staples. The Marketing Program Manager will work closely with multiple...

Keywords: Staples Advantage Canada, Framingham , Senior Manager Marketing, Executive , Framingham, Massachusetts