Marketing Campaign Manager

Company: Definitive Healthcare
Location: Framingham
Posted on: February 25, 2021

Job Description:

Definitive Healthcare is a rapidly growing data and analytics provider of the most up-to-date, comprehensive, and integrated information on hospitals, physicians, and other healthcare providers. The company's data and analytics are delivered on a SaaS platform used by nearly 3,000 customers, including some of the largest enterprise companies within the pharmaceutical, medical device, biotech, IT, and financial services and consulting markets, among others. Recently honored by the Boston Business Journal as one of the 10 fastest-growing private companies in Massachusetts and named THE BEST large company to work for on Business Journal's Best Places to Work list published in June 2019, Definitive Healthcare is on an incredibly exciting trajectory. The company has more than doubled in size in the past 2 years and will has 450 employees in the Framingham office. Our motivated and high-energy workforce is collaborative, kind, and engaged, which has led to exceptional retention rates. Ready to join a high-growth team? Definitive's continued growth has created the strong need for a talented Marketing Campaign Manager. Do you love the challenge of creating modern, integrated demand generation campaigns to create high-quality leads and pipeline? Do you enjoy being surrounded by smart, funny and clever marketers, who are just as excited as you are about creative, modern marketing? Do you thrive when partnering with sales to achieve lead, pipeline and bookings goals? Do you know your way around waterfalls, metrics and acronyms like MQLS, SALs, SQLs, CTRs, CPLs, CAC, ABM and ARR? If so, let's talk! We're currently seeking a Marketing Campaign Manager to join our growing marketing team.
Responsibilities:

• Working together with marketing leadership, product marketing and sales, understand the key business needs and value drivers of your target verticals, accounts and personas
• Set clear campaigns goals, metrics, and performance management KPIs, defining key milestones for campaign launch and follow-up, including cross-functional stakeholder alignment
• Driving toward target MQL, SQL, pipeline and bookings goals, develop and define the best marketing mix to reach and engage your key audiences, focused on channels including email, webinars, PPC, social, web content, direct mail and other tactics, serving as the expert on campaign tactics and best practices
• Coordinate campaign execution with various teams, including sales, marketing writers, designers, events, corporate marketing, and marketing operations teams
• Ensure consistent messages across all channels (i.e. email, website, events, social media, display)
• Partner closely with sales for ongoing communications and closed-loop feedback on leads and programs for continuous improvement
• Closely manage quarterly campaign budgets Requirements:
  • 3-5+ years of experience in B2B Demand Generation, with a focus on building plans with sales stakeholders
  • Strong organizational skills to manage multiple projects with high-quality, timely execution
  • Excellent analytical skills with an ability to compile and analyze campaign data to inform decisions.
  • Problem solver who enjoys developing solutions in a clear, efficient, and levelheaded manner
  • Cross-functional collaboration competence; ability to adapt to work with a wide range of functions and stakeholders--
  • Strong presentation skills; confident and capable in delivering and defending recommendations and other information to varied audiences including sales teams and executives
  • Ability to write/edit persuasively, clearly and succinctly
  • Ability to perform in a fast-paced, deadline-driven environment Why we love Definitive, and why you will too!
    • Work hard, and have fun doing it
    • Incredibly fast growth means limitless opportunity
    • Focused on the learning and development of our teams and people
    • Flexible and dynamic culture
    • Work alongside some of the most talented and dedicated teammates
    • Definitive Cares, our community service group, gives all of us a chance to give back
    • Competitive benefits package including great healthcare benefits and a 401(k) match If you don't fit all of these qualifications, but believe you're still a great fit, feel free to apply and tell us why in your cover letter. What our Employees are saying about us on Glassdoor: "Great Work atmosphere, great work life balance, excellent company to work for, amazing top-notch product, incredible customer service, lots of tools to help you succeed." -Business Development Manager "Great team. Amazing growth. Employees are treated very well." "I have waited 36 years to work at a dream job for a dream company and I am so happy to have finally got there."

Keywords: Definitive Healthcare, Framingham , Marketing Campaign Manager, Executive , Framingham, Massachusetts