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Senior Manager, Customer Marketing

Company: Staples, Inc.
Location: Framingham
Posted on: September 20, 2023

Job Description:

Staples is business to business. You're what binds us together.
Our marketing team is charged with an important task - sharing our Staples story. We use customer data and analytics to help us understand and improve our customers' experiences, drive customer retention, and encourage brand loyalty. Our team is diverse, with skillsets and responsibilities ranging from graphic design, content creation and performance marketing to loyalty & rewards programs. We work together to provide expertise and guidance, so that the Staples brand is well represented in all areas.

What you'll be doing:

Develop relevant messages to be delivered to customers and prospects using personalization capabilities across a variety of touchpoints including email, site, and paid media
Review and evolve tactics based on areas of opportunity
Prioritize initiatives based on business impact
Partner with merchandising and promotions teams to develop seasonal campaigns in coordination with prioritized products and offers
Create a pipeline of testing and learning, with clear goals and actions based on test results
Oversee the tactical execution of plans, ensuring flawless execution
Drive development of measurement plans/KPIs in partnership with customer analytics
Drive post-campaign analysis and action plan
Manage marketing budget for customer development
Manage team of 1 direct report, including overseeing responsibilities, driving priorities, providing coaching and mentorship

What you bring to the table

Experienced, results-oriented, and customer-centric marketing professional with the ability to drive strategy using customer insights and transactional data
Demonstrated strategic thinking and creative problem-solving activities
Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment
Strong leader; able to keep initiatives moving on time, on budget, and with attention to detail
Able to foresee and prevent problems in advance and fix any issues quickly
Excellent oral and written communication skills and strong interpersonal skills
Strong analytical skills; able to articulate the most important business questions and develop recommendations and action plans based on data
Strong manager and developer of people

Qualifications : What's needed- Basic Qualifications:
* 8+ years of strategic planning and marketing experience

What's needed- Preferred Qualifications:

* Bachelor's Degree preferably in Marketing or Communications
* Previous experience in Marketing

We Offer:
* Inclusive culture with associate-led Business Resource Groups
* Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
* Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more
Interested in joining the team? Check out our perks and benefits !
Staples believes Inclusion is a verb and we encourage diversity of thinking and ideas as well as backgrounds and experiences. Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

Keywords: Staples, Inc., Framingham , Senior Manager, Customer Marketing, Advertising , Framingham, Massachusetts

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