Senior Manager, Customer Marketing
Company: Staples, Inc.
Location: Framingham
Posted on: September 20, 2023
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Job Description:
Staples is business to business. You're what binds us
together.
Our marketing team is charged with an important task - sharing our
Staples story. We use customer data and analytics to help us
understand and improve our customers' experiences, drive customer
retention, and encourage brand loyalty. Our team is diverse, with
skillsets and responsibilities ranging from graphic design, content
creation and performance marketing to loyalty & rewards programs.
We work together to provide expertise and guidance, so that the
Staples brand is well represented in all areas.
What you'll be doing:
Develop relevant messages to be delivered to customers and
prospects using personalization capabilities across a variety of
touchpoints including email, site, and paid media
Review and evolve tactics based on areas of opportunity
Prioritize initiatives based on business impact
Partner with merchandising and promotions teams to develop seasonal
campaigns in coordination with prioritized products and offers
Create a pipeline of testing and learning, with clear goals and
actions based on test results
Oversee the tactical execution of plans, ensuring flawless
execution
Drive development of measurement plans/KPIs in partnership with
customer analytics
Drive post-campaign analysis and action plan
Manage marketing budget for customer development
Manage team of 1 direct report, including overseeing
responsibilities, driving priorities, providing coaching and
mentorship
What you bring to the table
Experienced, results-oriented, and customer-centric marketing
professional with the ability to drive strategy using customer
insights and transactional data
Demonstrated strategic thinking and creative problem-solving
activities
Team-orientation, with an affinity for influencing and working
across functions in a dynamic, often-changing environment
Strong leader; able to keep initiatives moving on time, on budget,
and with attention to detail
Able to foresee and prevent problems in advance and fix any issues
quickly
Excellent oral and written communication skills and strong
interpersonal skills
Strong analytical skills; able to articulate the most important
business questions and develop recommendations and action plans
based on data
Strong manager and developer of people
Qualifications : What's needed- Basic Qualifications:
* 8+ years of strategic planning and marketing experience
What's needed- Preferred Qualifications:
* Bachelor's Degree preferably in Marketing or Communications
* Previous experience in Marketing
We Offer:
* Inclusive culture with associate-led Business Resource Groups
* Flexible PTO (22 days) and Holiday Schedule (7 observed paid
holidays)
* Online and Retail Discounts, Company Match 401(k), Physical and
Mental Health Wellness programs, and more
Interested in joining the team? Check out our perks and benefits
!
Staples believes Inclusion is a verb and we encourage diversity of
thinking and ideas as well as backgrounds and experiences. Staples
is an Equal Opportunity Employer. All qualified applicants will
receive consideration for employment without regard to race, color,
religion, age, sex, sexual orientation, gender identity, national
origin, protected veteran status, disability, or any other basis
protected by federal, state, or local law.
Keywords: Staples, Inc., Framingham , Senior Manager, Customer Marketing, Advertising , Framingham, Massachusetts
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