Digital Marketing Manager

Company: Punchbowl
Location: Framingham
Posted on: March 11, 2023

Job Description:

As a Digital Marketing Manager for our Company, you will report to the CMO and will craft and execute data-driven customer acquisition, conversion & engagement strategy for all our products. You will have a hands-on opportunity to materially impact the business. We are looking for a smart, passionate individual with exceptional written and verbal communication skills. The ideal candidate comes from a digital marketing background and is equally comfortable analyzing performance metrics as they are providing articulate, opinionated feedback on messaging and creative asset development.
This is an exciting time to join our Company: We have a highly-rated app, record-breaking growth among our key metrics, and an award-winning platform that's been featured in TechCrunch, CNNMoney, Entrepreneur, WSJ, and more. In 2021, we announced a significant acquisition and the launch of Memento.com. -
In this role, you will:

• Lead direction & execution across multiple digital marketing channels
• Analyze, understand, and maximize the efficiency of all paid and organic channels; identify new channels to test for web and iOS/Android apps
• Oversee all consumer communications (email marketing & push notifications)
• Evolve our triggered/automated emails to mid-funnel and existing customers
• Establish and analyze rigorous marketing reports; make actionable recommendations
• Conceive and execute compelling seasonal marketing campaigns
• Plan & test new tactics to cross-pollinate customers between our brands
• Act as the day-to-day contact for our agency partners
  You have: -
  • 3+ years digital marketing & project management experience
  • Data-driven opinions about creative and copy
  • A strategic and decisive brain - you can create structure out of ambiguity and define clear priorities to maximize the available resources
  • Conviction about what metrics matter - you easily distinguish between needle-moving opportunities and nice-to-haves
  • A critical eye for design, with experience writing creative briefs & providing feedback
  • Impeccable writing skills - you can distill complex concepts into clear messages
  • A scrappy attitude - you're not afraid to roll up your sleeves and get into the weeds
  • Extreme attention to detail, and an unflappable standard of excellence for yourself and everyone around you
  • Curiosity and passion, with readiness to join a growing, fast-paced company
    About PunchbowlDo you want to work in a growing company that invests in its employees more than the average company? Punchbowl is the company behind the critically-acclaimed technology platform for celebrations, holidays, and meaningful life memories. The Company runs its platform on Punchbowl.com, Memento.com, and best-in-class iOS and Android apps. We provide a fun, casual, and innovative environment where hard work is recognized and rewarded. - -
    
    Some Punchbowl Perks:
    • 100% healthcare coverage
    • Flexibility to work from wherever you will be most effective
    • A collaborative, start-up environment where you'll learn a lot, get your hands dirty, and see your work directly impact our business
    • Fantastic, smart coworkers who are passionate about what they do
    • Virtual team coffee chats, Friday team trivia challenges, biannual Team Summits, and anything else we can think of to have fun as a team

Keywords: Punchbowl, Framingham , Digital Marketing Manager, Advertising , Framingham, Massachusetts