Senior Marketing Specialist
Company: Point32Health
Location: Framingham
Posted on: June 17, 2022
|
|
Job Description:
PlanPoint32Health's Senior Products division is seeking a top
performer capable of leading acquisition marketing campaigns and
programs through the consumer, field sales, provider and broker
channels. Specific responsibilities include the strategy,
development and management of all campaign materials and schedules
for production and execution - all to drive leads and opportunities
to help achieve business goals.The ideal candidate is a
high-energy, self-starter with a strong marketing background, who
can work both independently and as part of a team. She/he must be
highly task-oriented, with proven project management skills. The
candidate should have a strong desire to be part of marketing a
health plan that can have a significant impact on the quality of
the lives of our older population. Job DescriptionDevelop campaign
strategies, concepts and manage all campaign deliverables to ensure
timely production, distribution and availability of materials to
prospects, sales teams, providers, brokers and other internal and
external stake holders.Manage the review and approval processes for
all campaign materials and sales tools including internal
stakeholder reviews, compliance and regulatory submissions.Ensure
that all campaign and sales material content is compliant, on
brand, and meets all required regulatory guidelines, as well as
supports lead goals and acquisition metrics.Reporting on and
analyzing campaign performance to gather insights and optimize
campaigns using internal and external platform tools, for example
Tableau, SalesforcePartner with field sales teams on events and
sponsorships - from planning to execution and
evaluation/measurement.Partner with provider network to execute
strategies including but not limited to: events, social & digital
media, signage, patient communications and marketing
collateral.Ensures maintenance of corporate identity in printed
materials and other communication venues through the proper use of
logos, corporate colors, and adherence to all standards outlined in
the corporate and brand identity guidelines.Partner with internal
and external digital marketing team to ensure that all content is
relevant and updated on website.Manage projects within the
allocated budget and timeline, ensuring all resources are used in
the most effective manner.Oversee and manage the production of
offline and online communication material including design,
printing, and distribution.Manage schedules for development and
production of materials, including coordination with external
partners and vendors. Provided informal/formal campaign and program
updates (verbally, written) to team, vendors, and other key
stakeholders as appropriate.Manages the translation of marketing
materials as needed.Special projects as needed.
RequirementsEDUCATION: (Minimum education & certifications
required)Relevant degree in communications, advertising, marketing,
journalism or related fieldEXPERIENCE: (Years of experience)4-5
years working in a marketing communications function with knowledge
of the principles of communications, marketing, print production,
and web publishingExperience in direct-to-consumer advertising and
grass roots marketingExperience working in an agency environment
and/or managing agency partners is highly desirableExperience with
field marketing is a plus.Experience with Medicare marketing
preferred, but not required.SKILL REQUIREMENTS: (Include
interpersonal skills)Outgoing interpersonal skillsProven experience
managing complex projects and time management skills showing the
ability to work in a dead-line oriented environment while
successfully handling multiple projects and vendors.Creative
thinker, both as an idea and opportunity generator but also with
getting things done and using resourcesAbility to influence without
authority.Strong problem-solving skills, and excellent written and
oral communication skillsAbility to work independently and in a
team environmentStrong prioritization skills in order to meet
multiple daily expectations. Must be capable of working on many
projects simultaneously and be extremely detail-orientedAttention
to detail and the ability to proofread effectivelyKnowledge of the
entire Microsoft suite of office tools, including PowerPoint, Word,
and Excel (PC platform)WORKING CONDITIONS AND ADDITIONAL
REQUIREMENTS (include special requirements, e.g., lifting, travel,
overtime)Activities require some off-site events and meetings
within the area.Entails flexibility to work beyond regular hours,
as needed, to execute projects on timeMust be able to work
cooperatively as a team member and to interact with senior
managers, other departments, outside vendors, employers, providers
and members.Requires ability to perform in a fast paced, changing
environment handling multiple demands. Must be able to absorb large
volumes of information from a variety of different sources,
accurately interpret the information and present it in a variety of
different written formats. Must be able to think quickly in a
highly demanding environment and exercise appropriate judgment as
necessary. Must be detail and deadline oriented. Must have a
customer service focus. What we build together changes our
customer's health for the better. We are looking for talented and
innovative people to join our team. Come join us!Please note: As of
January 18, 2022, all employees - including remote employees - must
be fully vaccinated. This position will require the successful
candidate to show proof of full vaccination against COVID-19.
Point32Health is an equal opportunity employer, and will consider
reasonable accommodation to those individuals who are unable to be
vaccinated consistent with federal, state, and local law. About
Point32HealthPoint32Health is a leading health and wellbeing
organization, delivering an ever-better health care experience to
everyone in our communities. Building on the quality, nonprofit
heritage of our founding organizations, Tufts Health Plan and
Harvard Pilgrim Health Care, we leverage our experience and
expertise to help people find their version of healthier living
through a broad range of health plans and tools that make
navigating health and wellbeing easier.At Point32Health, we're
working to reshape the world of health care by pushing past the
status quo and delivering even more to the diverse communities we
serve: more innovation, more access, more support, and healthier
lives. And we want people like you on our side to make it even
better. This job has been posted by TalentBoost on behalf of
Point32Health. TalentBoost is committed to the fundamental
principle of equal opportunity and equal treatment for every
prospective and current employee. It is the policy of TalentBoost
not to discriminate based on race, color, national or ethnic
origin, ancestry, age, religion, creed, disability, sex and gender,
sexual orientation, gender identity and/or expression, military or
veteran status, or any other characteristic protected under
applicable federal, state or local law.Req ID:
R2736#TalentBoostPoint32Health
Keywords: Point32Health, Framingham , Senior Marketing Specialist, Advertising , Framingham, Massachusetts
Click
here to apply!
|