Email Marketing Manager
Company: TJX Companies
Location: Framingham
Posted on: May 10, 2022
Job Description:
Discovery is at the heart of everything we do. Wherever you find
us around the world, if you can think of a product, you can
probably find it in our stores, which include TJ Maxx, Marshalls,
HomeGoods, Sierra, Winners, Homesense, and TK Maxx. With variety
comes plenty of happy surprises - our environment is ever-changing,
and that's just how we like it. Every day is an opportunity to
discover something new about our business, our partnerships and
even something exciting about yourself. Ready to Discover
Different?Posting Notes: Framingham -- MAEmail Marketing
Manager
As the Email Marketing Manager, you will be responsible for the
development and management of an email marketing strategy aimed at
driving online and in-store traffic and promoting overall brand
goals. You will also oversee the team responsible for the
deployment of emails
Key Responsibilities:
- Translate business priorities to develop an annual email plan,
including audience definition, scheduling/frequency
recommendations, and test plans that maximize business results
online and in store. This email strategy will work within the
overarching digital marketing strategy and ladder up to the
individual brand business goals
- Consult with the brand marketing team as well as the creative
teams on email creative best practices (message length, mobile
first layout, CTAs, etc.)
- Partner with the Loyalty, Media, and Brand teams to provide
recommendations for email lead generation to support the growth of
the TJX Customer database. This includes the implementation of
acquisition, retention, and win-back email strategies
- Manage 3rd party relationship with email service providers
including brand specific strategic planning sessions, day to day
operations, delivery management, and reporting & optimizations
- Oversee staff and develop them for future growth, coach staff
on performance and professional development
- Guide competitive research
- Participate in cross functional sharing in development of email
center of excellence
- Manage email marketing budget & forecasts accurately based off
of business trends, performance, and proactive planning
- Develop monthly email channel plans
- Develop a monthly Email Calendar and corresponding email
content that achieves online and in store sales objectives as well
as aligns with merchandise flows
- Partner cross-functionally (CI&A, Creative, Brand, WSO, DX)
to ensure a flawless end to end customer experience for each
email
- Provide feedback on email creative based on channel best
practices and customer behavior
- Develop email segmentation strategies on a campaign-by-campaign
basis
- Develop behavioral email plan and ensure integration between
behavioral email program and broader email program.
- Partner with Customer Insights & Analytics team to create
predictive models and advanced segmentation for improved targeting
ROI; also to measure overall effectiveness of the channel
- Responsible for ongoing management of Inbox placement and
development of strategies to ensure optimal deliverability
- Oversee email execution
- Daily analysis of campaign results and provide optimization
recommendations to improve results
- Create monthly/quarterly reviews and recommendations on how to
maximize effectiveness of the email channel
- Monitor results of unsubscribe and inactive rates and implement
tactics to maintain and grow a healthy email database
Requirements:
- A minimum of 5-7 years of experience in multi-channel (site &
store) email marketing with a proven track record of developing
email marketing strategies. Knowledge of Retail Business a
plus
- Experience working with Email Service Provider (ESP) platforms
(i.e. ExactTarget, Yesmail, Responsys, Acoustic, Epsilon,
CheetahMail, etc)
- Knowledge of email best practices including subject lines,
deliverability and CAN-SPAM/anti-spam legislation
- Proven experience interfacing with cross-functional teams
- Superior project management and organizational skills
- Effective verbal and written communication on all levels and
both internally and externally
- Self-motivated, analytical, quick learner, organized,
detail-oriented, multi-tasker
- Prioritizes workload and meets deadlines for a variety of
marketing "deliverables"
- Excellent working knowledge of Excel and PowerPoint are
required
- Experience managing a team, coaching & developing talent
Come Discover Different at TJX. From opportunity and teamwork to
growth, we think you'll find that it's so much more than a job.
When you're a part of our global TJX family, you have the full
support of a diverse, close-knit group of people dedicated to
finding great deals and fantastic style. Best of all? They have a
lot of fun doing it.We care about our culture, but we also
prioritize the tangible stuff (Competitive salaries: check. Solid
benefits: check. Plenty of room for advancement: of course). It's
our way of empowering you to make your career here.
We consider all applicants for employment without regard to race,
color, religion, gender, sexual orientation, national origin, age,
disability, gender identity and expression, marital or military
status. We also provide reasonable accommodations to qualified
individuals with disabilities in accordance with the Americans with
Disabilities Act and applicable state and local law. Posting Notes:
Framingham -- MA
Keywords: TJX Companies, Framingham , Email Marketing Manager, Advertising , Framingham, Massachusetts
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