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Email Marketing Manager

Company: TJX Companies
Location: Framingham
Posted on: May 10, 2022

Job Description:

Discovery is at the heart of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores, which include TJ Maxx, Marshalls, HomeGoods, Sierra, Winners, Homesense, and TK Maxx. With variety comes plenty of happy surprises - our environment is ever-changing, and that's just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Ready to Discover Different?Posting Notes: Framingham -- MAEmail Marketing Manager
As the Email Marketing Manager, you will be responsible for the development and management of an email marketing strategy aimed at driving online and in-store traffic and promoting overall brand goals. You will also oversee the team responsible for the deployment of emails
Key Responsibilities:

  • Translate business priorities to develop an annual email plan, including audience definition, scheduling/frequency recommendations, and test plans that maximize business results online and in store. This email strategy will work within the overarching digital marketing strategy and ladder up to the individual brand business goals
  • Consult with the brand marketing team as well as the creative teams on email creative best practices (message length, mobile first layout, CTAs, etc.)
  • Partner with the Loyalty, Media, and Brand teams to provide recommendations for email lead generation to support the growth of the TJX Customer database. This includes the implementation of acquisition, retention, and win-back email strategies
  • Manage 3rd party relationship with email service providers including brand specific strategic planning sessions, day to day operations, delivery management, and reporting & optimizations
  • Oversee staff and develop them for future growth, coach staff on performance and professional development
  • Guide competitive research
  • Participate in cross functional sharing in development of email center of excellence
  • Manage email marketing budget & forecasts accurately based off of business trends, performance, and proactive planning
  • Develop monthly email channel plans
  • Develop a monthly Email Calendar and corresponding email content that achieves online and in store sales objectives as well as aligns with merchandise flows
  • Partner cross-functionally (CI&A, Creative, Brand, WSO, DX) to ensure a flawless end to end customer experience for each email
  • Provide feedback on email creative based on channel best practices and customer behavior
  • Develop email segmentation strategies on a campaign-by-campaign basis
  • Develop behavioral email plan and ensure integration between behavioral email program and broader email program.
  • Partner with Customer Insights & Analytics team to create predictive models and advanced segmentation for improved targeting ROI; also to measure overall effectiveness of the channel
  • Responsible for ongoing management of Inbox placement and development of strategies to ensure optimal deliverability
  • Oversee email execution
  • Daily analysis of campaign results and provide optimization recommendations to improve results
  • Create monthly/quarterly reviews and recommendations on how to maximize effectiveness of the email channel
  • Monitor results of unsubscribe and inactive rates and implement tactics to maintain and grow a healthy email database
    Requirements:
    • A minimum of 5-7 years of experience in multi-channel (site & store) email marketing with a proven track record of developing email marketing strategies. Knowledge of Retail Business a plus
    • Experience working with Email Service Provider (ESP) platforms (i.e. ExactTarget, Yesmail, Responsys, Acoustic, Epsilon, CheetahMail, etc)
    • Knowledge of email best practices including subject lines, deliverability and CAN-SPAM/anti-spam legislation
    • Proven experience interfacing with cross-functional teams
    • Superior project management and organizational skills
    • Effective verbal and written communication on all levels and both internally and externally
    • Self-motivated, analytical, quick learner, organized, detail-oriented, multi-tasker
    • Prioritizes workload and meets deadlines for a variety of marketing "deliverables"
    • Excellent working knowledge of Excel and PowerPoint are required
    • Experience managing a team, coaching & developing talent
      Come Discover Different at TJX. From opportunity and teamwork to growth, we think you'll find that it's so much more than a job. When you're a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding great deals and fantastic style. Best of all? They have a lot of fun doing it.We care about our culture, but we also prioritize the tangible stuff (Competitive salaries: check. Solid benefits: check. Plenty of room for advancement: of course). It's our way of empowering you to make your career here.

      We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law. Posting Notes: Framingham -- MA

Keywords: TJX Companies, Framingham , Email Marketing Manager, Advertising , Framingham, Massachusetts

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