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Marketing Specialist

Company: Eurofins Lancaster Laboratories
Location: Framingham
Posted on: May 9, 2022

Job Description:

Company Description

Eurofins Scientific is an international life sciences company, providing a unique range of analytical testing services to clients across multiple industries, to make life and our environment safer, healthier and more sustainable. From the food you eat, to the water you drink, to the medicines you rely on, Eurofins works with the biggest companies in the world to ensure the products they supply are safe, their ingredients are authentic and labelling is accurate.

Eurofins is the global leader in food, environment, pharmaceutical and cosmetic product testing and in agroscience Contract Research Organisation services. Eurofins is one of the market leaders in certain testing and laboratory services for genomics, discovery pharmacology, forensics, advanced material sciences and in the support of clinical studies, as well as having an emerging global presence in Contract Development and Manufacturing Organisations. The Group also has a rapidly developing presence in highly specialised and molecular clinical diagnostic testing and in-vitro diagnostic products.

In over just 30 years, Eurofins has grown from one laboratory in Nantes, France to 55,000 staff across a decentralised and entrepreneurial network of 900 laboratories in over 50 countries. Eurofins offers a portfolio of over 200,000 analytical methods to evaluate the safety, identity, composition, authenticity, origin, traceability and purity of biological substances and products.

In 2020, Eurofins generated total revenues of EUR --- 5.4 billion, and has been among the best performing stocks in Europe over the past 20 years.

Job Description

Eurofins Transplant Genomics aims to improve transplant outcomes through molecular diagnostic tests that detect early signs of graft injury, differentiate among actionable causes, and enable optimization of therapy.

We are an extraordinary team of passionate experts in clinical research, laboratory science, patient care, business operations, and commercial excellence who demonstrate their commitment to improving lives for transplant recipients every day. Our patient-first philosophy guides everything that we do to fulfill our vision and mission.

Basic Function And Scope Of Responsibility

The Marketing Coordinator is an integral member of the Transplant Genomics commercial team, ensuring that our field sales and clinical teams have and use first-class educational and promotional programs and materials to help build our brand, generate leads, educate prospects, delight customers, and serve patients.

The Marketing Coordinator is primarily responsible for executing Transplant Genomics' extensive education and events program, including coordinating our participation in national and international conferences and exhibitions; producing a robust calendar of webinars; and supporting local educational programs that help educate clinicians about the benefits of noninvasive genetic biomarker testing for transplant patients.

Additionally, the Marketing Coordinator supports our sales and marketing teams in making the best possible use of the full suite of educational and promotional tools available to them, including assisting in the creation and execution of marketing collateral and sales aids and managing the inventory of promotional materials and fulfilling field requests.

Essential Job Duties

  • Manages Transplant Genomics' participation in several international and national medical conferences, including overseeing exhibition logistics, supporting educational presentations, managing registrations, and coordinating with partners and vendors.
  • Develops and produces a robust calendar of educational webinars, including managing speakers, creating presentation aids, and facilitating the execution of each webinar.
  • Coordinates the hosting, promotion, and follow-up on several local educational programs, including selection of venue, managing invitations and RSVPs, arranging for catering and audio-visual support, and event management.
  • Support the field sales force and medical affairs teams by ensuring all have complete and current inventories of sales collateral and promotional materials.
  • With other members of the marketing team, supports the creation and execution of marketing content through basic copywriting, graphic design, and web, email, and social media publication.
  • Tracks performance metrics for all programs; creates and interprets performance reports; and makes recommendations for continual improvement, ensuring all educational programs are delivered with impact and within budget.
  • Continually develops their skills, certifications, and professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing personal networks, and participating in professional societies
  • Represents the marketing department and Transplant Genomics favorably and in accordance with established Eurofins standards and associate attributes
  • Performs all other duties as assigned by management

    • Bachelor's Degree in marketing, business, or similar; or an equivalent combination of education and experience
    • 1-3 years marketing experience within transplant, clinical, pharmaceutical, medical device, biotechnology, diagnostic, or other life sciences industries, or other regulated industry
    • Proficiency in Salesforce or Microsoft Dynamics, HubSpot, WordPress, Adobe Creative Suite, Google Ads, Google Analytics, Microsoft Office, and other common desktop applications
    • Willing to travel up to 25%; regular national travel required; some international travel possible
    • Authorization to work in the United States indefinitely without restriction or sponsorship

      The Ideal Candidate Would Possess
      • Exceptional attention to detail and strong event planning discipline
      • Excellent communication skills (oral / written / presentation) to a wide variety of internal and external audiences
      • Unrelenting pursuit of quality
      • Appreciation of aesthetics and 'showmanship' in relation to educational and promotional events
      • Ability to quickly learn, comprehend, retain, and express complex scientific and medical concepts
      • Strong computer, technology, and organizational skills
      • Ability to work independently and as part of a team; self-motivation; adaptability; and a positive attitude
      • Ability to adopt new techniques, perform multiple tasks simultaneously, keep accurate records, follow instructions, and comply with company policies

        Physical Requirements
        • Physical dexterity sufficient to use hands, arms, and shoulders repetitively to operate a keyboard and other office equipment, use a telephone, access file cabinets and other items stored at various levels, including overhead
        • Ability to speak and hear well enough to communicate clearly and understandably with sufficient volume to ensure an accurate exchange of information in normal conversational distance, over the telephone, and in a group setting
        • Ability to continuously operate a personal computer for extended periods of time (4 or more hours)
        • Mental acuity sufficient to collect and interpret data, evaluate, reason, define problems, establish facts, draw valid conclusions, make valid judgments and decisions

          The essential physical and mental requirements described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

          Additional Information
          • Excellent full time benefits including comprehensive medical coverage, dental, and vision options
          • Life and disability insurance
          • 401(k) with company match
          • Paid vacation and holidays

            Eurofins is a M/F, Disabled, and Veteran Equal Employment Opportunity and Affirmative Action employer.

Keywords: Eurofins Lancaster Laboratories, Framingham , Marketing Specialist, Advertising , Framingham, Massachusetts

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