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Senior Manager, Marketing Operations - Consumer Insights & Analytics

Company: The TJX Companies, Inc.
Location: Framingham
Posted on: January 12, 2022

Job Description:

Job SummaryThe Consumer Insights, Analytics & Loyalty group is looking for a hands-on leader to join the team! In this position you will be responsible for ensuring excellence and continuous improvement of its marketing operations function. You will serve as a strategic partner between IT, business leadership, analytics and outside vendors to develop and drive a robust customer data strategy and roadmap. This will ensure the organization can drive growth and loyalty, improve marketing return on investment, and adapt to the constantly evolving marketing technology, measurement and privacy landscape.
Additionally, you will lead the team with day-to-day operational management of high-volume, multi-channel campaigns across all TJX North American brands. Also lead the development and automation of marketing reporting and enable the implementation of data science solutions developed both internally and externally. The successful candidate should demonstrate strong technical skill and understanding of marketing automation, data visualization, marketing systems, campaign measurement, data science model implementation and have deep project and people management experience.
Major Areas of Responsibility

  • Serve as subject matter lead on all marketing operations initiatives including the customer database, marketing toolset, campaign business rules, data management, data science implementation and data visualization.
  • Lead the marketing campaign function to improve marketing effectiveness and efficiency grounded in test and learn methodology and optimize contact management and influence preference center strategy.
  • Partner with IT on the ongoing development of TJX's marketing technology infrastructure including strategy, design, UAT, business rules, operational reporting and use case prioritization for TJX CRM and marketing measurement solutions.
  • Develop business cases to influence short- and long-term technology investment decisions.
  • Work with business, IT partners and vendors to improve process flows, enable data share, automate functionality and ensure SLAs are met or exceeded including extracting the best value possible from outside partners to increase impact while managing costs.
  • Drive adoption, training and evangelization of customer database improvements, fixes and reporting solutions.
  • Develop and implement rules with TJX Privacy organization for handling TJX data, governance, sharing, retention, reporting, privacy, and security.
    • Bachelor's degree required; master's degree preferred.
    • Minimum 10 years' experience in database marketing, marketing operations, and/or marketing technology, including 5+ years leading, mentoring and developing a successful team of operational and analytical professionals.
    • Solid understanding of marketing services including email and digital campaign activation and measurement ideally within the retail industry
    • Expert knowledge of SQL and working with large relational databases, extracting, manipulating and understanding data.
    • Detail oriented, strong project management skills and comfortable working in an Agile, fast paced environment.
    • Cross-functional team leadership, communication and influence across a broad array of internal and external partners.
    • Experience with marketing automation systems; IBM Marketing Cloud preferred.
    • Experience with Azure, Snowflake and Databriks technologies a plus.

Keywords: The TJX Companies, Inc., Framingham , Senior Manager, Marketing Operations - Consumer Insights & Analytics, Advertising , Framingham, Massachusetts

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