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Digital Marketing Specialist

Company: Bose Corporation, USA
Location: Framingham
Posted on: May 2, 2021

Job Description:

Job Description

At Bose, we are passionate about helping people reach their fullest human potential - so they can feel more, do more, and be more. It's our goal to excite and inform our customers with the Bose story and innovation, strengthen our brand identity with richness and relevance, and highlight details that amaze and make our products loved.

The Bose Professional Systems Division is looking to fill a critical role on the Global Marketing Team. This new hire will be responsible for driving all media strategy, tactics, execution, and efforts, as well as maintaining and executing a social calendar across all major social media platforms. This role is critical to driving awareness for all Bose Professional Products and divisions, as well driving qualified traffic and leads to Pro.Bose.com.

Your opportunity to grow and develop in a dynamic fast paced environment is our promise to you. In this role, you'll be responsible for the following:

  • Identify, develop, and manage the execution of digital campaigns that achieve key objectives by working with product marketing, marketing channel specialists, creative, agency partners, and the larger digital team
  • Define and execute B2B paid and organic social media, display advertising, paid search campaigns that leads to increased web traffic and leads on a global level
  • Develop standard campaign architecture for common marketing scenarios
  • Ensure demand generation/campaigns deliver personalized messages across the customer lifecycle
  • Ensure strong linkage between digital campaigns, websites, and site analytics
  • Develop and integrate landing pages within broader marketing campaigns and websites
  • Identify, develop, and manage the execution of a social content calendar across all lines of business as well as drive the SEO strategy and tactical plan
  • Monitor campaign delivery to ensure campaigns are running as expected and targeting objectives and make ongoing optimizations
  • Ensure digital programs align with the Bose Professional brand and the business go-to-market
  • Develop and leverage models of the customer buying process, segment messaging, and lead nurturing programs across different customers
  • Integrate with Sales and CRM tool to ensure an optimized leads process and closed sales
  • Advocate business benefits achieved from campaigns with senior leadership
  • Collaborate with a broad range of teams, including international marketing, product, growth marketing, editorial, operations, and creative teams
  • Influence creative teams and editorial to produce creative that engages customers and generates social influence
  • Reinforce brand trademark guidelines with resellers and partners

    You'll have the following skills and experience:
    • Bachelor's degree (Master's preferred) in business, marketing, or technology
    • 5-8 years of experience in digital marketing specifically in Social Media and Paid Media
    • 4+ years in campaign/project management within a digital marketing organization or agency
    • Experience managing Social Media campaigns across Facebook, Instagram, LinkedIn, Twitter, and YouTube
    • Familiarity with third party tracking solutions and platforms such as Sprinklr
    • Demonstrated ability to manage budgets
    • Experience collaborating and communicating across business, technology, and analytics team
    • Experience working with international markets and colleagues
    • Track record of strong execution and delivery of commitments
    • Experience storytelling and real passion for delivering the right message, to the right user, at the right time

      #LI-JP

      Bose is an equal opportunity employer that is committed to inclusion and diversity. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status, or any other legally protected characteristics. For additional information, please review: (1) the EEO is the Law Poster (http://www.dol.gov/ofccp/regs/compliance/posters/pdf/OFCCP_EEO_Supplement_Final_JRF_QA_508c.pdf); and (2) its Supplements (http://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm). Please note, the company's pay transparency is available at http://www.dol.gov/ofccp/pdf/EO13665_PrescribedNondiscriminationPostingLanguage_JRFQA508c.pdf. Bose is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to Wellbeing@bose.com and let us know the nature of your request and your contact information.

Keywords: Bose Corporation, USA, Framingham , Digital Marketing Specialist, Advertising , Framingham, Massachusetts

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