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Loyalty Marketing Supervisor

Company: The TJX Companies, Inc.
Location: Framingham
Posted on: April 4, 2021

Job Description:

Apply nowLoyalty Marketing SupervisorBrand: TJX CorporateLocation:Framingham, MA, USEmployment Type: Full-TimeEmployment Status: RegularFunctional Area: MarketingDiscovery is at the core of everything we do - whether it's a great value, incredible style, or building long-lasting partnerships with people around the world. That's what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That's just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.Posting Notes: Framingham -- MAThe Loyalty Marketing Supervisor will drive profitable TJX sales by planning & executing all digital communications & campaigns for TJX Rewards Loyalty program. The ideal candidate will be responsible for collaborating cross-functionally amongst 5 brands, digital, IT, store operators, analytics/insights, customer service and our bank partner to drive current & future digital growth of the TJX Rewards Loyalty program.Responsibilities:Creates & executes marketing communications & campaigns for all digital aspects of the program:Creating dynamic email content to increase email engagement across membershipThink creatively to acquire net new emails for members who do not have email on fileCreates and executes marketing campaigns & communications for core digital pillars for the Loyalty program: Digital Reward Certificates (Adoption & Engagement); Real-Time Rewards, Digital Media, tjxrewards.com registrations & migration of customers from paper certificates to digitalResponsible for driving eComm sales & measurement via TJXR membership. Must think out of the box for effective marketing including data driven emails, online exclusives & net new initiatives.Responsible for reporting to management KPI's, marketing performance, customer level insights- providing recommendations on optimizations consistentlyCreates and execute a surprise & delight engagement content and exclusivities for members with the goal of increasing engagement. Core focus within is partnering with all 5 brands to provide net new added value opportunities.Supports manager in planning & executing marketing to drive cross-shop & channel marketing across all banners.Creates and implements marketing plans to support consumer facing IT launches (i.e. mobile app enhancements, tjxr.com enhancements, in-store, etc.)Qualifications:Bachelor's Degree in Business, Marketing, Advertising, or related field.4-7 years of experience creating and optimizing customer communication strategiesResults driven/data savvyAmbitious go-getter with a high capacity to multi-task & prioritizeExperience with loyalty programs (not must have)Experience with customer communicationsBlend of strategic and strong executional skills required - must be detail orientedStrong interpersonal skillsTeam player who is collaborativeAbility to work with and diplomatically influence at all levels of the organizationNew idea generator with a strong bias towards actionStrong creative eye with the ability to manage creative feedback by keeping the business and the program branding top of mindExperience working in a multi-channel, multi-branded organization preferredDiscover Different at TJX means opportunity, teamwork, and career growth. That's why working here is so much more than a job. When you're a part of our TJX family, you have the full support of a diverse, close-knit group of people that work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.We care about our culture, but we also prioritize the tangible stuff - competitive pay, great benefits, and a great group of people.We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.Posting Notes: Framingham -- MANearest Major Market: FraminghamNearest Secondary Market: Boston

Keywords: The TJX Companies, Inc., Framingham , Loyalty Marketing Supervisor, Advertising , Framingham, Massachusetts

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