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Senior Manager, Customer Lifecycle Marketing

Company: Staples Advantage Canada
Location: Framingham
Posted on: April 4, 2021

Job Description:

Location: United States-Massachusetts Framingham , MA US Date posted: 3/18/2021 4:59:44 PM Type: Full-time Permanent / Contract: Regular Job number: 1153898 The safety and security of our associates and applicants are our top priorities as we navigate the spread of the Coronavirus (COVID-19) and its impact on our work and personal lives. Consistent with public health guidance, we are promoting social distancing, and following all recommended precautions in our buildings to keep our employees and visitors healthy including increased cleaning protocols, available masks sanitizer and wipes, and guidelines to limit capacity in common areas at all our locations. Description The Senior Manager, Customer Lifecycle Marketing is responsible for developing and driving marketing strategies, objectives, and campaigns for the Staples Advantage business. This role is focused on developing and implement plans targeted at end users, including onboarding new users, retaining and growing existing users, and winning back lapsing users. The Senior Manager will lead a team of marketing professionals and will work cross-functionally with multiple teams, including customer analytics, customer insights, sales, creative agency, circulation, and vehicle owners. The ideal candidate is an experienced, results-oriented, and customer-centric marketing professional with the ability to drive strategy using customer insights and transactional data, oversee execution, and continuously innovate. This role requires successful partnership across various departments/levels, and being a team-oriented influencer and creative problem solver is critical to success. Primary Responsibilities:

  • Define/execute marketing strategy and plan for user segments, based on deep understanding of customer wants and needs using both quantitative and qualitative data.
    • Partner with sales teams to ensure alignment between sales and marketing efforts.
    • Prioritize initiatives based on business impact
    • Create a pipeline of testing and learning, with clear goals and actions based on test results.
      • Oversee the tactical execution of plans, ensuring flawless execution
      • Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.
      • Manage marketing budget for user targeting.
        • Manage team of 3-4 direct reports. Oversee responsibilities, drive priorities, provide coaching and mentorship.
          Qualifications Education / Experience :
          • Bachelor's Degree required, preferably in Marketing or Communications
          • 8+ or more years of strategic planning and marketing experience
          • Previous experience in B2B or ecommerce marketing a plus
          • MBA and general marketing management experience preferred Skills:
            • Demonstrated strategic thinking and creative problem-solving activities
            • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment
            • Strong Leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly
            • Proactive, quick, decisive, self-motivated individual who can handle multiple initiatives simultaneously in a fast-paced environment
            • Excellent oral and written communication skills and strong interpersonal skills.

              Staples is The Worklife Fulfillment Company, helping businesses of all sizes be more productive, connected and inspired. With dedicated account teams, category professionals, innovative brands and a curated product assortment for business, Staples provides customized solutions to help organizations achieve their goals. Interested in joining the team? Check out our--perks and benefits !

              Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

              Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law. For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 or email staffing@staples.com for more information.

Keywords: Staples Advantage Canada, Framingham , Senior Manager, Customer Lifecycle Marketing, Advertising , Framingham, Massachusetts

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