FraminghamRecruiter Since 2001
the smart solution for Framingham jobs

Senior Manager, Customer Lifecycle Marketing

Company: Staples Advantage Canada
Location: Framingham
Posted on: April 4, 2021

Job Description:

Location: United States-Massachusetts Framingham , MA US Date posted: 3/18/2021 4:59:44 PM Type: Full-time Permanent / Contract: Regular Job number: 1153898 The safety and security of our associates and applicants are our top priorities as we navigate the spread of the Coronavirus (COVID-19) and its impact on our work and personal lives. Consistent with public health guidance, we are promoting social distancing, and following all recommended precautions in our buildings to keep our employees and visitors healthy including increased cleaning protocols, available masks sanitizer and wipes, and guidelines to limit capacity in common areas at all our locations. Description The Senior Manager, Customer Lifecycle Marketing is responsible for developing and driving marketing strategies, objectives, and campaigns for the Staples Advantage business. This role is focused on developing and implement plans targeted at end users, including onboarding new users, retaining and growing existing users, and winning back lapsing users. The Senior Manager will lead a team of marketing professionals and will work cross-functionally with multiple teams, including customer analytics, customer insights, sales, creative agency, circulation, and vehicle owners. The ideal candidate is an experienced, results-oriented, and customer-centric marketing professional with the ability to drive strategy using customer insights and transactional data, oversee execution, and continuously innovate. This role requires successful partnership across various departments/levels, and being a team-oriented influencer and creative problem solver is critical to success. Primary Responsibilities:

  • Define/execute marketing strategy and plan for user segments, based on deep understanding of customer wants and needs using both quantitative and qualitative data.
    • Partner with sales teams to ensure alignment between sales and marketing efforts.
    • Prioritize initiatives based on business impact
    • Create a pipeline of testing and learning, with clear goals and actions based on test results.
      • Oversee the tactical execution of plans, ensuring flawless execution
      • Drive development of measurement plans/KPIs in partnership with customer analytics. Drive post-campaign analysis and action plan.
      • Manage marketing budget for user targeting.
        • Manage team of 3-4 direct reports. Oversee responsibilities, drive priorities, provide coaching and mentorship.
          Qualifications Education / Experience :
          • Bachelor's Degree required, preferably in Marketing or Communications
          • 8+ or more years of strategic planning and marketing experience
          • Previous experience in B2B or ecommerce marketing a plus
          • MBA and general marketing management experience preferred Skills:
            • Demonstrated strategic thinking and creative problem-solving activities
            • Team-orientation, with an affinity for influencing and working across functions in a dynamic, often-changing environment
            • Strong Leader; able to keep initiatives moving on time, on budget, and with attention to detail. Able to foresee and prevent problems in advance and fix any issues quickly
            • Proactive, quick, decisive, self-motivated individual who can handle multiple initiatives simultaneously in a fast-paced environment
            • Excellent oral and written communication skills and strong interpersonal skills.

              Staples is The Worklife Fulfillment Company, helping businesses of all sizes be more productive, connected and inspired. With dedicated account teams, category professionals, innovative brands and a curated product assortment for business, Staples provides customized solutions to help organizations achieve their goals. Interested in joining the team? Check out our--perks and benefits !

              Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.

              Staples is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law. For individuals with disabilities that need additional assistance at any point in the process, please call 1-888-490-4747 or email for more information.

Keywords: Staples Advantage Canada, Framingham , Senior Manager, Customer Lifecycle Marketing, Advertising , Framingham, Massachusetts

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

Mgr, Marketing - Potential New Business, Western Ma
Description: Posted Date: Mar 16, 2021 Want to influence a generation How about working in a place where you know you make a difference At Chartwells, we provide over 2 million meals each day to students at more (more...)
Company: Chartwells K12
Location: Springfield
Posted on: 04/11/2021

Telecommute Channel Marketing Specialist
Description: A technology company has an open position for a Telecommute Channel Marketing Specialist. Must be able to:Set
Company: EverythingBenefits, Inc.
Location: Lowell
Posted on: 04/11/2021

Salesforce Marketing Cloud (SFMC) Application Lead
Description: This will navigate you to Sign In page. Northeast Multiple Locations View All JOB NO. 00922652 Accenture Interactive-a new breed of agency that's all about the Experience. For us, customer (more...)
Company: Accenture
Location: Boston
Posted on: 04/11/2021

Automotive Dealer Photographer
Description: Redline is looking for Automotive Merchandising Specialists to join our growing team. At Redline we service 500 Automotive Dealerships and are continuing to grow. As an Automotive Merchandising Specialist, (more...)
Company: Redline
Location: Hartford
Posted on: 04/11/2021

Director of Marketing, Life Sciences Vertical (Enterprise)
Description: Director of Marketing, Life Sciences Vertical Enterprise remote Marketing Boston, Massachusetts, United States Full time RxVantage is a small company making a big impact. A virtual company with headquarters (more...)
Company: RxVantage, Inc.
Location: Boston
Posted on: 04/11/2021

Digital Marketing Coordinator and Strategist
Description: Integrated Media Group, a fast-growing content and digital marketing firm, has an immediate full-time opening for a--Digital Marketing Coordinator. br The Digital Marketing Coordinator will be responsible
Company: Integrated Media Group
Location: West Warwick
Posted on: 04/11/2021

Email Marketing Automation Strategist
Description: Company Overview 829 Studios has been named to the Inc. 5000 Fastest-Growing Privately Held Companies, Boston Business Journal's Fast 50 Massachusetts' 50 Fastest-Growing Private Companies , and HubSpot's (more...)
Company: 829 Studios
Location: Boston
Posted on: 04/11/2021

Media Director
Description: My client is looking for a remote/CT Associate Media Director. This role will lead the Account Planning and advance client
Company: HJW Executive Search LLC
Location: Meriden
Posted on: 04/11/2021

Marketing/Proposal Coordinator
Description: Nelson Nygaard is currently seeking a highly organized and motivated full time Proposal/Marketing Coordinator to join our corporate marketing team in our Boston, MA office. The Proposal/Marketing Coordinator (more...)
Company: Association of Collegiate Conference and Events Di
Location: Boston
Posted on: 04/11/2021

Director, US Oncology Marketing, Hematology
Description: M DescriptionJob Description br br Our Oncology team is dedicated to delivering breakthrough innovations that extend and improve the lives of cancer patients worldwide. Our focus is on innovation (more...)
Company: The American College of Radiation Oncology
Location: Wilmington
Posted on: 04/11/2021

Log In or Create An Account

Get the latest Massachusetts jobs by following @recnetMA on Twitter!

Framingham RSS job feeds