VP of Marketing

Company: ExecuNet
Location: Framingham
Posted on: November 23, 2020

Job Description:

We are looking to expand our successful US and International events initiative by adding an Audience Development and Event Marketing Leader who can help materially expand our audiences, event brands, and event value proposition; primarily in a digital event environment, first in the US and then in each of our 8 primary international business units (e.g. Germany, UK, Australia). The ideal candidate is a highly experienced event management executive with strong digital platform skills who is proactive, innovative, and passionate about what our virtual events portfolio has to offer. Applicants should be able to reach senior level tech executives and the suppliers that sell to them through strong database management techniques, digital marketing and social platforms and integrate marketing efforts across sales, content, and operations. Responsibilities The VP of Marketing will spend the first 9 months integrating a major audience development standardization and platform deployment program and align each of its outputs to our event growth plan, in the US and across the COMPANY international network. After, the focus will be on event product development, digital event solution development, and global key account sponsor development. Essential job tasks include developing detailed database management programs and audience marketing plans and devising out-of-the-box strategies for reaching sponsors. As a successful hire, you will be responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's event brands. You will also be working closely with our sales department to a) align lead generation with opportunity creation, b) develop pricing strategies that will help us maximize profits and market share, and c) ensuring low levels of customer churn. Other responsibilities include (but are not limited to): Providing direction, guidance, and leadership to in-country marketing departments Spearhead efforts to increase SEO and Social visibility Analyzing market trends relevant to a brand or client Tracking campaign performance using data analytics Conducting audits of the marketing needs for different departments Conducting market research and identifying personas/target demographics Creating campaigns designed to generate inbound interest and sales leads Developing cohesive marketing strategies and marketing plans Drafting reports for the Senior VP of Events Establishing marketing goals/metrics for each team Monitoring COMPANY events online reputation Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections Qualifications Bachelor---s degree in business, marketing, communications, or related field Experience with digital marketing forms such as social media marketing and content marketing Experience in marketing and running a marketing team Strong copywriting skills High competence in project and stakeholder management Excellent interpersonal, written, and oral communication skills Competency in Microsoft applications including Word, Excel, and Outlook

Keywords: ExecuNet, Framingham , VP of Marketing, Advertising , Framingham, Massachusetts