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Assistant Vice President Media Digital Marketing

Company: TJX
Location: Framingham
Posted on: October 8, 2020

Job Description:

Assistant Vice President Media & Digital MarketingApply now Apply now - Start apply with LinkedIn - Start apply with Xing - Start - Please wait... Date:Sep 30, 2020 Location:Framingham, MA, US Company:TJX Companies, Inc. Discovery is at the heart of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores, which include TJ Maxx, Marshalls, HomeGoods, Sierra, Winners, Homesense, and TK Maxx. With variety comes plenty of happy surprisesour environment is ever-changing, and that's just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Ready to Discover Different? Posting Notes: Framingham -- MA TheAVP, Media & Digital Marketingisresponsible for integrating business understanding and media and digital marketing expertise to set the annual and long term vision that establishes the foundation for our media plans. The AVP will be accountable for the role of media in the overall marketing planto support the brand marketing goals of driving site traffic, increasing visitation to stores and building brand awareness. The AVP will work with external agency resources in delivering effective media strategy, investment and measurement to deliver strong ROAS. The AVP will guide internal media team on developing performance media strategy and forecasting and analyzing results. The AVP will be responsible for staying abreast of the changing media and technology landscape and proactively educating the organization on the effects of these changes on our business. To accomplish this, the AVP, Media & Digital Marketing is responsible for partnering with many internal teams (Brand Marketing, U.S. Digital, Consumer Insights, Analytics) and external partners to lead and execute impactful programs. Key Responsibilities: Media Strategy and Execution - Set the vision and is accountable for the role of media in the overall marketing plan - Provide thought leadership to drive/inform long term strategy and vision - Collaborate with cross-functional leadership teams in the development of the brand's annual marketing strategy and lead the development of the annual media strategy - Oversee the Sierra Media team and the media agency on the development of forecast and tactical plans - Monitor effectiveness of media strategies and investments on a daily/weekly/monthly cadence and proactively recommend changes to improve results - Collaborate with Brand Marketing on media tests and innovations that will ensure Sierra media plans will continue to drive results as consumer media habits change and technology continues to advance - Develop a long term approach to the marketing team's technology stack in collaboration with Consumer Insights & Analytics in order to enable effective, targeted brand communications - Stay abreast of industry trends through conference attendance, vendor meetings, agency partnership, competitive research, etc. - Collaborate with peers to develop a portfolio approach to key vendor relationships and customer communication across brands - Keep a consistent pulse on sales in order to identify risks and potential opportunities within the marketing plan - Collaborate with peers to establish a long term vision for the organization's approach to integrated multi-channel measurement Agency Collaboration & Management - Responsible for the management of media agency resources as needed to develop cross channel plans, guide strategic media investments, develop effective partnerships and gain learning through effective measurement solutions People Management - Manage a team of media and digital marketing experts to ensure the team's maximum performance and constant development of their expertise and potential - Guide the team on the approach to sharing strategy and results across the organization REQUIRED SKILLS - Strong communication skills - Experience across media channels, with a strong emphasis on performance digital channels (email, search, affiliate, remarketing, shopping) - Curiosity about the ever-changing media and technology landscape - Ability to transform data into insights that impact plans and investments - Experience managing an internal team and/or an agency relationship - Organization and multi-tasking skills - Highly motivated/ambitious and a new idea generator Minimum Experience - 15-20 years of client side and ad agency Advertising/Marketing experience - Recent performance media experience at a client is required Come Discover Different at TJX. From opportunity and teamwork to growth, we think you'll find that it's so much more than a job. When you're a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding great deals and fantastic style. Best of all? They have a lot of fun doing it. We care about our culture, but we also prioritize the tangible stuff (Competitive salaries: check. Solid benefits: check. Plenty of room for advancement: of course). It's our way of empowering you to make your career here. We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law. Posting Notes: Framingham -- MA Job Segment:Media, Digital Media, Advertising, Marketing, Publishing, Research

Keywords: TJX, Framingham , Assistant Vice President Media Digital Marketing, Advertising , Framingham, Massachusetts

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