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Director of Intent and Canada Marketing

Company: Wayfair LLC
Location: Boston, MA
Posted on: August 15, 2017

Job Description:

Position: Director of Intent and Canada Marketing

This posting covers multiple openings for the position described.

Duties: Will lead the team in optimizing the day to day channel performance for

strategic growth initiatives across the company. Work with Senior Leaders across

departments on strategic/cross-functional initiatives, including Product

Management, Category Management, and Engineering. Develop and refine our

strategic growth strategy, which will be used by Wayfair’s Lifestyle Brands.

Define KPIs for Wayfair.com, and establish stretch goals for 3-6-12 month time

windows to refine KPI’s. Define, pilot, and rapidly iterate strategy and growth

initiatives, with an understanding and strategic view on all internal/external

factors and influences. Manage and optimize a $100M dollar marketing budget to

meet ROI goals. Partner with and leverage internal teams to help drive and

implement agendas. Monitor campaign performance, react to deviations from plan

and modify plans accordingly. Relentlessly drive growth through innovative

strategies and meticulous execution to drive step change improvements in

performance. Institute rigorous test-and-learn methodology to achieve desired

results; and develop talent within the organization, including mentoring and

developing the team.

Requirements: Master's degree in business administration, engineering,

mathematics, finance, economics or related field (willing to accept foreign

education equivalent) plus four (4) years of experience performing business

analytical analysis growth strategy or, alternatively, a Bachelor's degree and

six (6) years of experience as noted above. One (1) year of experience must

include: identifying operational process improvement opportunities and driving

concurrent improvements in people, process and technology; creating strategic

roadmaps for growth and managing implementation against deadlines and

milestones; leading development of Big Data Analytics solutions leveraging the

latest data analysis techniques (e.g., machine learning) for large quantities of

structured and unstructured data; managing large scale cross-functional

transformation in high growth organizations; leading executive level

communications across multiple stakeholders in both written and verbal form

(e.g., strategic vision alignment, regular status updates, one-on-one

discussions) using presentation tools such as PowerPoint; leading cross

functional teams of engineers, data scientists, and other specialists for

strategic growth initiatives; defining strategic vision and managing deployment

of digital tools and technology platform; and managing and building partnerships

with vendors and other industry participants.

Submit resume to Wayfair LLC, Sal Lisanti, 100 Huntington Avenue 4 Copley Place,

Boston, Massachusetts 02116 or via

https://jobs.wayfaircareers.com/jobs/ouNP5fwV

Keywords: Wayfair LLC, Framingham , Director of Intent and Canada Marketing, Retail , Boston, MA, Massachusetts


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